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In 2025, testing Facebook ads effectively is crucial for scaling e-commerce businesses to achieve significant revenue milestones. This article explores three distinct methods for testing Facebook ads, highlighting their pros and cons, and identifying the most effective approach for maximizing ad performance.
The first method involves creating new campaigns each time new creatives are available for testing. This can be implemented as either a standard campaign or a Campaign Budget Optimization (CBO) campaign. The primary advantage of this approach is that it allocates a substantial ad spend to each new batch of ads, allowing for a thorough evaluation of their performance. However, this method also has its drawbacks; it can lead to increased spending on unproven creatives, resulting in fluctuating cost per acquisition (CPA) rates and potential auction overlap, which can negatively impact overall purchase costs.
The second method combines CBO campaigns with standard campaigns. In this strategy, a CBO campaign is set up with a budget that is ten times larger than a smaller standard campaign, which is allocated a budget of $10 to $50 per ad set for testing new creatives. This method allows for minimal spending on creative testing while still providing insights into which ads may perform well. However, a significant downside is that winning creatives identified at a low budget may not necessarily perform well at higher budgets, as the CBO campaign may primarily focus on capturing low-hanging fruit from existing ads.
The third method involves utilizing a single CBO campaign, where new ad sets are added each time new ads are available for testing. Each ad set can contain multiple creatives, either uploaded flexibly or as individual ads. The primary benefit of this approach is its scalability; when a winning ad is identified, it can quickly receive a majority of the budget, leading to improved overall performance. However, a notable drawback is that not every ad set may receive sufficient spend, which can be frustrating for advertisers who invest time and resources into developing new creatives.
After over a decade of experience running Facebook ads and successfully scaling multiple e-commerce clients to million-dollar months, the preferred method for testing ads is the single CBO campaign. Despite the potential for some ad sets to receive little to no spend, this method simplifies the testing process and minimizes wasted ad spend. By regularly uploading new ad sets to the CBO campaign, advertisers can efficiently manage their accounts with minimal daily oversight while maintaining a favorable CPA. This approach has proven to be the most effective for scaling accounts while ensuring optimal performance.
Q: What is the importance of testing Facebook ads in 2025?
A: Testing Facebook ads effectively is crucial for scaling e-commerce businesses to achieve significant revenue milestones.
Q: What is the first method for testing Facebook ads?
A: The first method involves creating new campaigns each time new creatives are available for testing, either as a standard campaign or a Campaign Budget Optimization (CBO) campaign.
Q: What are the advantages of creating new campaigns for testing?
A: The primary advantage is that it allocates substantial ad spend to each new batch of ads, allowing for thorough evaluation of their performance.
Q: What are the drawbacks of creating new campaigns for testing?
A: It can lead to increased spending on unproven creatives, resulting in fluctuating cost per acquisition (CPA) rates and potential auction overlap.
Q: What does the second method for testing Facebook ads involve?
A: The second method combines CBO campaigns with standard campaigns, using a larger budget for the CBO campaign compared to a smaller standard campaign.
Q: What is the budget allocation in the second method?
A: The CBO campaign is set up with a budget that is ten times larger than a smaller standard campaign, which is allocated a budget of $10 to $50 per ad set.
Q: What is a significant downside of the second method?
A: Winning creatives identified at a low budget may not perform well at higher budgets, as the CBO campaign may focus on capturing low-hanging fruit.
Q: What does the third method for testing Facebook ads entail?
A: The third method involves utilizing a single CBO campaign, where new ad sets are added each time new ads are available for testing.
Q: What is the primary benefit of using a single CBO campaign?
A: Its scalability; when a winning ad is identified, it can quickly receive a majority of the budget, leading to improved overall performance.
Q: What is a notable drawback of the single CBO campaign method?
A: Not every ad set may receive sufficient spend, which can be frustrating for advertisers who invest time and resources into developing new creatives.
Q: What is the preferred method for scaling e-commerce clients?
A: The preferred method is the single CBO campaign, as it simplifies the testing process and minimizes wasted ad spend.
Q: Why is the single CBO campaign considered effective?
A: It allows advertisers to efficiently manage their accounts with minimal daily oversight while maintaining a favorable CPA.