TC

Here's the translation of "Facebook Ads: How to use Audience Segmentation (Increase ROAS)" into traditional Chinese, sentence by sentence: **Original:** Facebook Ads: How to use Audience Segmentation (Increase ROAS) **Translation:** Facebook 廣告：如何使用受眾區隔（提升廣告投資報酬率）

#社交媒體行銷
2025-08-07 21:3243 分鐘 閱讀

內容介紹

以下逐步翻譯這段文章成傳統中文：This video explains incrementality and audience segmentation in Meta ads.這部影片解釋了 Meta 廣告中的增量價值 (incrementality) 和受眾分群 (audience segmentation)。It emphasizes that Meta often takes credit for sales that would have occurred organically.它強調，Meta 經常將本來會自然發生的銷售額，歸功於自己。The video outlines how to set up audience segments in Ads Manager, including new audiences, engaged audiences, and existing customers.這部影片概述了如何在廣告管理員中設定受眾分群，包括新受眾、互動受眾和現有客戶。It shows how a business can identify if they are wasting money burning budget on customers who would have bought anyway and take action such as stop retargetting efforts if the engaged and existing segments are underperforming.它展示了企業如何辨識是否正在浪費預算，將錢花在那些本來就會購買的客戶身上，並採取行動，例如，如果互動和現有客戶分群表現不佳，就停止再行銷 (retargeting) 的努力。

關鍵信息

  • 深入探討如ROAS（廣告支出回報率）和單次成果成本等 Facebook 廣告成效指標非常重要，因為 Meta 可能会將本來就會發生的銷售歸功於廣告。
  • 理解增量影響至關重要：判斷一個廣告活動是否確實促成了一筆銷售，還是僅僅是將功勞歸於自身，並將支出轉向具有增量價值的成果。
  • Meta 提供了在廣告活動中標記和追蹤三個受眾群體區隔的功能：新受眾、互動受眾和現有客戶。
  • 依照受眾區隔來分析廣告支出，有助於診斷預算花費在哪裡，以及是否浪費在無論如何都會購買的顧客身上。
  • 以下建議包括：網站訪客、來自電子郵件列表的非購買者、商品目錄瀏覽者，以及 Facebook 和 Instagram 商店瀏覽者，適用於互動程度高的受眾；同時，針對現有客戶，建議以網站購買者、電子郵件列表購買者、Facebook 和 Instagram 商店購買者為目標。
  • 具體可執行的步驟包括在廣告管理員中設定自訂受眾，將廣告活動按區隔細分，以及比較成效以找出不一致之處。

時間軸分析

內容關鍵字

Okay, I will translate "Facebook Ads Performance" into traditional Chinese sentence by sentence.**Original:** Facebook Ads Performance**Translation:** 臉書廣告成效 (Liǎn shū guǎnggào chéngxiào)This translates directly to "Facebook Advertising Effectiveness/Performance." It's a concise and common way to express the concept in Traditional Chinese.

在慶祝臉書廣告的高廣告投資報酬率（ROAS）和良好的每次成果成本（Cost per Result）之前，廣告主應該更深入地挖掘，以解決一個常見的盲點：Meta 經常將本來就會發生的銷售額歸功於自己。積極追蹤和利用受眾區隔可以防止廣告支出浪費在那些即使沒有看到廣告也會購買的顧客身上。

Okay, here's the sentence-by-sentence translation of "Incrementality and Audience Segmentation" into traditional Chinese:**Original: Incrementality and Audience Segmentation****Translation: 增量效益與受眾分群****Original: This article explores the relationship between incrementality measurement and audience segmentation in marketing campaigns.****Translation: 本文探討行銷活動中增量效益衡量與受眾分群之間的關係。**Let me know if you want me to continue with the next sentences if you have the article, or a sample segment of text.

在 Meta 廣告中，增量是指確定一個廣告活動是否真正促成了銷售，還是僅僅是將銷售功勞歸功於自己。 受眾細分涉及標記和追蹤新客戶、互動客戶和現有客戶受眾。 了解這些概念可以避免浪費廣告支出。

Okay, please provide the article you want me to translate. I will translate it sentence by sentence into traditional Chinese, without omitting any sentences. Just paste the English text here.

為了設定受眾區隔，請在廣告管理員中建立自訂受眾。建議的互動受眾包括網站訪客、來自電子郵件名單的非購買者，以及過去 90 天的目錄檢視者。對於現有客戶，請建立過去 180 天的網站購買者和電子郵件名單購買者的區隔。

Okay, here's the translation of "Analyzing Ad Spend with Audience Segments" into traditional Chinese sentence by sentence:**Original:** Analyzing Ad Spend with Audience Segments**Traditional Chinese Translation:** 使用受眾區隔分析廣告支出---Let me know if you'd like me to translate a longer article! I'm ready to go.

以下為逐句翻譯成繁體中文：Analyze ad spend by breaking down campaigns by audience segments (found under demographics in Ads Manager).**分析廣告支出，將廣告活動依受眾區隔（可在廣告管理員的「人口統計資料」下找到）進行分解。**This helps identify if spend is misaligned with actual results.**這有助於識別支出是否與實際成果不符。**Adjust engagement windows and retargeting strategies based on segment performance to optimize ad spend and growth.**根據區隔表現調整互動時間範圍和再行銷策略，以優化廣告支出和成長。**

相關問題與答案

在慶祝 Facebook 廣告的成效之前，您應該考慮以下幾點：* **Attribution Window:** Understand how Facebook attributes conversions to your ads. Are you looking at a 1-day click, 7-day click, or some other attribution window? Different windows will show different results. This is crucial for understanding the true impact of your ads.* **歸因期間：** 了解 Facebook 如何將轉換歸因於您的廣告。您看的是一日點擊、七日點擊，還是其他歸因期間？不同的期間會顯示不同的結果。這對於了解您的廣告的真正影響至關重要。* **Delayed Conversions:** Be aware that some conversions may happen days or weeks after someone sees or clicks your ad. Especially for high-value purchases, consider the impact of delayed conversions and their impact on your return on ad spend (ROAS).* **延遲轉換：** 要知道，有些轉換可能在某人看到或點擊您的廣告後的幾天或幾週才發生。特別是對於高價值的購買，請考慮延遲轉換的影響以及它們對於廣告支出回報率 (ROAS) 的影響。* **Incrementality:** Are your Facebook ads truly driving *new* sales, or are they simply capturing sales that would have happened anyway? Consider running incrementality tests (holdout groups) to determine the true impact of your ads.* **增量：** 您的 Facebook 廣告是否真的在推動*新的*銷售額，還是僅僅是抓住了無論如何都會發生的銷售額？考慮進行增量測試（對照組）以確定您的廣告的真正影響。* **The Bigger Picture:** Don't look at Facebook ads performance in isolation. Consider how they fit into your overall marketing strategy and how they interact with other channels.* **大局觀：** 不要孤立地看待 Facebook 廣告的成效。考慮到它們如何融入您的整體行銷策略，以及它們如何與其他管道互動。* **Statistical Significance:** Ensure your results are statistically significant. Small fluctuations in performance might not be real, and could be due to random chance. Larger sample sizes lead to more reliable results.* **統計顯著性：** 確保您的結果具有統計顯著性。效能上的微小波動可能不是真實的，並且可能是由於隨機機會造成的。更大的樣本量會帶來更可靠的結果。* **Seasonality/External Factors:** Account for any seasonal trends, market changes, or other external factors that could be affecting your results. A sudden spike might be due to a promotion, not necessarily better ad performance.* **季節性/外部因素：** 考慮到任何可能影響您結果的季節性趨勢、市場變化或其他外部因素。突然的激增可能是由於促銷活動，而不一定是更好的廣告效果。* **Landing Page Experience:** The performance of your Facebook ads is only half the story. Ensure your landing pages are optimized for conversions. Slow load times, confusing layouts, or irrelevant content can kill conversions, even if your ads are great.* **到達頁面體驗：** 您的 Facebook 廣告的表現只是故事的一半。確保您的到達頁面已針對轉換進行了優化。即使您的廣告很棒，加載時間慢、佈局混亂或內容無關緊要，都可能扼殺轉換。* **Customer Lifetime Value (CLTV):** Are you just focusing on immediate ROI, or are you considering the long-term value of acquiring a customer through Facebook ads? A customer who buys once might buy again and again, making the initial ad investment much more worthwhile.* **客戶終身價值 (CLTV)：** 您是否只關注即時投資回報率，還是正在考慮通過 Facebook 廣告獲取客戶的長期價值？購買一次的客戶可能會再次購買，使最初的廣告投資更有價值。* **Privacy Changes (e.g., iOS 14.5+):** Be aware of ongoing shifts in data privacy and how they might be impacting your data accuracy and attribution. Use aggregated event measurement (AEM) and other privacy-enhancing technologies to mitigate the impact.* **隱私權變更（例如，iOS 14.5+）：** 請注意數據隱私方面的不斷變化，以及它們可能如何影響您的數據準確性和歸因。使用彙總事件衡量 (AEM) 和其他隱私增強技術來減輕影響。By considering these factors *before* celebrating, you can ensure that your interpretation of your Facebook ads performance is accurate and that your next steps are well-informed.通過在慶祝*之前*考慮這些因素，您可以確保您對 Facebook 廣告效果的解讀是準確的，並且您的下一步行動會更加明智。

即使廣告投資報酬率 (ROAS) 和單次結果成本 (Cost Per Result) 看起來很好，也要更深入地探討增量效益和受眾區隔。

The "big blind spot" that most advertisers and brand owners miss is **understanding and addressing the actual *customer need* or *job to be done* behind the products and services they offer.**They often focus on:* **Features and Benefits:** Highlighting *what* the product does instead of *why* someone would buy it.* **Competitive Advantage:** Trying to be better than rivals based on perceived benefits or price differences.* **Demographics:** Segmenting their audience by age, gender, or income, which may not accurately reflect their motivations.* **Short-term Sales:** Prioritizing immediate revenue over long-term brand building and customer loyalty.Instead, they should be focusing on:* **The Problem They Solve:** Understanding the fundamental problem or need that their product addresses for the customer.* **The Desired Outcome:** What is the customer trying to *achieve* or *become* by using the product?* **The Context:** What circumstances or situations lead the customer to seek out their product?* **Emotional Needs:** How does the product make the customer feel (e.g., secure, confident, happy)?In short, the big blind spot is **failing to deeply empathize with the customer and truly understand *why* they are buying the product in the first place.** By understanding the "job to be done," advertisers and brand owners can create more effective messaging, develop better products, and build stronger, more resonant brands.

未能積極追蹤所有事物或使用受眾區隔，可能導致浪費預算在那些無論如何都會購買的顧客身上。

Here's a translation of an explanation of incrementality in the context of Meta ads into traditional Chinese:**Original Concept (as a point of reference):**Incrementality in the context of Meta ads refers to the *additional* conversions, sales, or other desired outcomes that are *directly caused* by your Meta advertising campaigns, *above and beyond* what would have happened organically or through other channels anyway. It's about measuring the *true impact* of your ads, not just attributing everything a customer does after seeing an ad.**Traditional Chinese Translation (Sentence by Sentence):*** **Incrementality in the context of Meta ads refers to the *additional* conversions, sales, or other desired outcomes...**: 在 Meta 廣告的語境中，增量價值 (Incrementality) 指的是由您的 Meta 廣告活動 *額外* 帶來的轉換、銷售或其他您期望的成果…* **...that are *directly caused* by your Meta advertising campaigns...**: …這些成果是 *直接* 由您的 Meta 廣告活動所 *促成*…* **...*above and beyond* what would have happened organically or through other channels anyway.**：…*超過了* 在沒有廣告的情況下，本來會透過自然流量或其他管道所發生的成果。* **It's about measuring the *true impact* of your ads, not just attributing everything a customer does after seeing an ad.**： 它是關於衡量您廣告的 *真實影響*，而不僅僅是將顧客在看到廣告後所做的所有事情都歸功於廣告。**Therefore, the full translation is:**在 Meta 廣告的語境中，增量價值 (Incrementality) 指的是由您的 Meta 廣告活動 *額外* 帶來的轉換、銷售或其他您期望的成果…這些成果是 *直接* 由您的 Meta 廣告活動所 *促成*…*超過了* 在沒有廣告的情況下，本來會透過自然流量或其他管道所發生的成果。 它是關於衡量您廣告的 *真實影響*，而不僅僅是將顧客在看到廣告後所做的所有事情都歸功於廣告。**Explanation of word choices:*** **增量價值 (Zēngliàng jiàzhí):** Used for "Incrementality", emphasizing the 'added value' aspect. This is a common translation in marketing.* **額外 (Éwài):** "Additional" - Direct and common way to express this.* **促成 (Cùchéng):** "Caused" or "Facilitated" - More sophisticated than a literal translation of "caused" and implies a more indirect influence that marketing often has.* **真實影響 (Zhēnshí yǐngxiǎng):** "True impact" - Straightforward and clear.* **歸功於 (Guīgōng yú):** "Attributing to" - Accurately conveys the concept of credit being given.This is the most accurate and natural-sounding rendition of the concept in Traditional Chinese, especially suitable for a marketing or advertising context.

判斷一項行銷活動是否真正促成了銷售，還是僅僅是將本來就會自然發生的銷售歸功於自身。

在 Meta (臉書) 廣告活動中，可以追蹤三種使用者受眾類型：1. **Saved Audiences (儲存的受眾 / 自訂受眾):** These are audiences you create based on criteria like demographics, interests, behaviors, and location. You define these criteria manually. **翻譯:** 一、**儲存的受眾（或稱自訂受眾）:** 這些是您根據人口統計資料、興趣、行為和地點等標準建立的受眾。您需要手動定義這些標準。2. **Custom Audiences (自訂受眾):** These are audiences you create from your own data sources, like website visitors, customer lists, app users, or people who have engaged with your Meta content. **翻譯:** 二、**自訂受眾:** 這些是您使用您自身的資料來源（例如網站訪客、客戶名單、應用程式使用者或與您的 Meta 內容互動的人）建立的受眾。3. **Lookalike Audiences (類似受眾 / 擴展受眾):** These are audiences that Meta creates by identifying people who share similar characteristics with your Custom Audiences. You provide a source audience (usually a Custom Audience) and Meta finds people who are likely to be interested in your business. **翻譯:** 三、**類似受眾（或稱擴展受眾）:** 這些是 Meta 透過辨識與您的自訂受眾具有相似特徵的人而建立的受眾。您提供一個來源受眾（通常是自訂受眾），Meta 會尋找可能對您的業務感興趣的人。

新的受眾、積極參與的受眾，以及現有顧客。

Okay, let's break down some recommended engaged audience segments you can use for segmentation. The best segments will depend heavily on your specific business, industry, and goals, but here are some common and effective options, categorized for clarity:**I. Based on Website Activity:*** **High-Value Page Visitors:** * *Segment:* Users who visited pricing pages, product demonstration pages, or "contact us" pages multiple times in a specific timeframe. * *Rationale:* These users have demonstrated a strong interest in your products or services and are further down the sales funnel. * *Example:* Visitors who visited the 'premium plan pricing' page more than twice in the last week.* **Frequent Blog Readers (Topic-Based):** * *Segment:* Users who regularly read blog posts related to specific topics or product categories. * *Rationale:* This identifies users with pre-existing interest in a specific area, enabling targeted content and offers. * *Example:* Users who consistently read blog posts related to "Content Marketing for Startups".* **Resource Downloaders:** * *Segment:* Users who have downloaded valuable resources like eBooks, white papers, templates, or checklists. * *Rationale:* Implies interest in a particular subject matter and a willingness to provide information in exchange for value. * *Example:* Users who downloaded the "SEO Audit Checklist".* **Active Session Users:** * *Segment:* Users who spend a significant amount of time on your website (e.g., more than 5 minutes). * *Rationale:* Indicates higher engagement and a deeper level of interest in your content or offerings.* **Product Page Viewers (Specific Products):** * *Segment:* Users who have viewed specific product pages or categories of products. * *Rationale:* Allows for highly targeted promotions and recommendations based on demonstrated interest. * *Example:* Users who viewed the "Wireless Noise Cancelling Headphones" product page.* **Form Abandoners:** * *Segment:* Users who started filling out a form (e.g., contact form, registration form, checkout form) but didn't complete it. * *Rationale:* Often indicates a genuine intent to purchase or engage, but something prevented them from finishing. Targeted follow-up could convert these users.**II. Based on Email Engagement:*** **Active Subscribers:** * *Segment:* Users who regularly open and click on your email campaigns. * *Rationale:* These are your most engaged email subscribers and should receive your best content and offers.* **Click-Throughs on Specific Links:** * *Segment:* Users who clicked on links in your emails related to specific products, services, or topics. * *Rationale:* Mirrors the website activity data, allowing for targeted follow up within email marketing. * *Example:* Users who clicked on a link about "upcoming product features" in a recent newsletter.* **Email Non-Openers (Recent):** * *Segment:* Users who used to open your emails but haven't opened one in the last X days (e.g., 30 days). * *Rationale:* These users may be losing interest and require re-engagement strategies.* **Email Non-Clickers (Recent):** * *Segment:* Users who open your emails, are engaged by the subject line, but haven't clicked on a link in the last X days (e.g., 60 days). * *Rationale:* These users may be losing interest because the email content is not engaging enough.**III. Based on Social Media Engagement:*** **Active Followers/Fans:** * *Segment:* Users who regularly like, comment on, or share your social media posts. * *Rationale:* These are your most loyal advocates, and you should cultivate their engagement.* **Users who interacted with specific posts (Topic-Based):** * *Segment:* Users who interacted with social media posts related to particular topics, products, or campaigns. * *Rationale:* Similar to website activity, this identifies users interested in specific areas.* **Users who Participated in Contests/Giveaways:** * *Segment:* Users who entered your social media contests or giveaways. * *Rationale:* Indicates interest in your brand and a willingness to engage. Follow-up with offers or exclusive content.* **Users who DM'd you:** * *Segment:* Users who messaged you directly through social media. * *Rationale:* These users are actively seeking information or support and should be handled with prompt and personalized attention.**IV. Based on In-App/Product Activity (SaaS/Software):*** **Power Users:** * *Segment:* Users who frequently use key features of your software or app. * *Rationale:* These are typically your most valuable users and may be prime candidates for upselling or cross-selling.* **Feature Adopters:** * *Segment:* Users who have tried specific new features or functionalities. * *Rationale:* Allows you to gather feedback on new features and encourage wider adoption.* **Inactive Users (Paying):** * *Segment:* Paying users who haven't used your software or app in a predefined period. * *Rationale:* Risk of churn is high, so focus on re-engagement and demonstrating value.* **Trial Users nearing Expiration:** * *Segment:* Users in a trial period who are approaching the end of their trial. * *Rationale:* Critical opportunity to convince them to convert to a paid subscription.**V. Based on Purchase History:*** **Repeat Customers:** * *Segment:* Customers who have made multiple purchases. * *Rationale:* Loyal customers are easier to sell to than acquiring new ones. Focus on loyalty programs and exclusive offers.* **High-Value Customers (Lifetime Value):** * *Segment:* Customers who have spent the most money with your business over time. * *Rationale:* Treat these customers with extra care and provide personalized service.* **Recent Purchasers:** * *Segment:* Customers who have made a purchase within a specific timeframe (e.g., last 30 days). * *Rationale:* Excellent opportunity for cross-selling or upselling related products.* **Lapsed Customers:** * *Segment:* Customers who haven't made a purchase in a defined period (e.g., haven't purchased in 6 months). * *Rationale:* Requires targeted re-engagement strategies to win them back.**Key Considerations When Creating Segments:*** **Specificity:** The more specific your segments, the more effective your targeting will be.* **Relevance:** Ensure that the criteria you use for segmentation are relevant to your business goals.* **Actionability:** Create segments that you can actually take action on. Do you have the data and resources to target them effectively?* **Dynamic vs. Static:** Decide whether your segments should be static (a one-time snapshot) or dynamic (automatically updated as users' behavior changes). Dynamic lists are usually preferred.* **Data Availability:** Ensure you have the necessary data to accurately create and maintain your segments. You might need analytics tools, CRM systems, or marketing automation platforms.* **Testing:** Test different segments and messaging to see what resonates best with your audience. A/B testing is your friend.* **Privacy:** Always be mindful of data privacy regulations (like GDPR or CCPA) and obtain consent where necessary.By strategically using these segments, you can personalize your marketing efforts, improve engagement, and drive better results. Remember to continuously analyze and refine your segments based on performance and changing business needs. Good luck!

過去 90 天內的網站訪客、來自您電子郵件名單中的非購買者、過去 90 天內的商品目錄瀏覽者，以及 Facebook 和 Instagram 商店的瀏覽者。

Okay, let's break down how to segment your existing customer base. There are many ways to do this, and the *best* approach depends heavily on your specific business, goals, and the data you have available. Here's a framework and a range of common and effective segmentation strategies:**Key Principles of Customer Segmentation:*** **Relevance:** The segments should be meaningful and actionable for your marketing, sales, and product development efforts.* **Measurability:** You need to be able to identify and track customers within each segment.* **Accessibility:** You should be able to reach the segments with your marketing and communication efforts.* **Substantiality:** The segments should be large enough to be worth targeting.* **Mutually Exclusive:** Ideally, customers should primarily belong to one segment to avoid overlap and confusion. (This isn't always perfectly achievable, but it's a good goal.)**Common Segmentation Strategies for Existing Customers:**I'll categorize them for clarity:**1. Behavioral Segmentation:** (Based on *what* customers do)* **Purchase Frequency:** * **Frequent Purchasers (Loyal Customers):** Buy often, represent a significant portion of revenue. Focus on retention, loyalty programs, and upselling. * **Medium Purchasers:** Buy regularly but less frequently. Focus on increasing purchase frequency. * **Infrequent Purchasers:** Buy occasionally. Focus on understanding why they don't buy more often (e.g., are they satisfied? Do they know about your other products?). Potential for re-engagement campaigns. * **Lapsed Customers:** Haven't purchased in a while. Focus on re-engagement (e.g., win-back offers). Define "lapsed" based on your product/service lifecycle.* **Purchase Value (Monetary Value):** * **High Spenders:** Contribute the most revenue. Treat them with white-glove service, exclusive offers, and personalized attention. * **Medium Spenders:** Good potential for growth. Focus on upselling and cross-selling. * **Low Spenders:** May be price-sensitive or only need basic products. Focus on efficiency in serving them.* **Recency, Frequency, Monetary Value (RFM):** This combines the above two, creating a matrix of customer segments based on their recent purchase, how often they purchase, and how much they spend. RFM is a very powerful and widely used technique. You'll often categorize customers into tiers based on their RFM scores (e.g., "Platinum," "Gold," "Silver").* **Product Usage:** * **Heavy Users:** Use your product/service extensively. Key for feedback, advocacy, and beta testing. * **Medium Users:** Use some features regularly. Focus on encouraging them to explore other features. * **Light Users:** Use only basic features. Focus on education and demonstrating value. * **Non-Users of Specific Features:** If you have multiple features, identify those who aren't using certain ones. Target them with campaigns highlighting the benefits of those features.* **Engagement Level:** * **Highly Engaged:** Interact with your brand frequently (e.g., open emails, visit website, engage on social media). Focus on nurturing the relationship and offering exclusive content. * **Moderately Engaged:** Interact sometimes. Focus on increasing engagement and providing value. * **Low Engaged:** Minimal interaction. Focus on re-engagement and finding out why they're not more engaged.* **Channel Preference:** * **Email Preferred:** Respond well to email marketing. * **Social Media Preferred:** Engage on social media platforms. * **Phone Preferred:** Prefer phone communication. * **In-App Preferred:** Engage inside the app or platform. * Tailor your communication to their preferred channels.* **Return Behavior:** * **Customers who frequently return products:** Understand why, and potentially offer solutions or alternatives to improve satisfaction. * **Customers who rarely or never return products:** High satisfaction, understand what makes them so happy!**2. Demographic Segmentation:** (Based on *who* they are)* **Age:** Different age groups have different needs and preferences.* **Gender:** Relevant for certain products/services.* **Location:** Geographic location can influence needs, preferences, and purchasing power.* **Income:** Affects affordability and willingness to spend.* **Education:** Can influence product choices and messaging effectiveness.* **Occupation:** Can provide insights into needs and lifestyle.* **Family Status:** (e.g., single, married, with children) Affects priorities and spending habits.**3. Psychographic Segmentation:** (Based on *why* they buy)* **Lifestyle:** Hobbies, interests, activities.* **Values:** What's important to them (e.g., sustainability, convenience, price).* **Attitudes:** Their opinions and beliefs about your product/service and your industry.* **Personality:** Traits that influence their purchasing decisions.* **Motivations:** What drives their purchases (e.g., status, security, self-improvement).**4. Customer Satisfaction/Sentiment:*** **Promoters (Net Promoter Score - NPS):** Highly satisfied and likely to recommend your product/service. Encourage referrals and advocacy.* **Passives (NPS):** Satisfied but not enthusiastic. Focus on improving their experience.* **Detractors (NPS):** Dissatisfied and likely to negatively impact your brand. Address their concerns immediately.* **Sentiment Analysis:** Use tools to analyze customer reviews, social media posts, and survey responses to gauge overall sentiment. Categorize as: * **Positive:** Very happy with the product/service. * **Neutral:** Neither particularly happy nor unhappy. * **Negative:** Unhappy with the product/service.**5. Lifecycle Stage:*** **New Customers:** Recently acquired. Focus on onboarding and building a strong relationship.* **Active Customers:** Regularly purchasing and engaged. Focus on retention and loyalty.* **Mature Customers:** Long-term customers. Focus on maintaining their loyalty and preventing churn.* **At-Risk Customers:** Showing signs of disengagement. Focus on re-engagement.* **Churned Customers:** No longer purchasing. Analyze why they left and explore ways to win them back.**How to Implement Customer Segmentation:**1. **Define Your Goals:** What do you want to achieve with segmentation (e.g., increase sales, improve customer retention, personalize marketing)?2. **Gather Data:** Collect data from your CRM, website analytics, purchase history, surveys, and other sources.3. **Analyze Data:** Use data analysis techniques (e.g., statistical analysis, data mining, machine learning) to identify meaningful segments.4. **Create Customer Personas:** Develop detailed profiles of each segment, including their needs, motivations, and behaviors.5. **Develop Targeted Strategies:** Create marketing, sales, and product development strategies tailored to each segment.6. **Test and Refine:** Continuously monitor the performance of your segmentation strategies and make adjustments as needed.**Examples of Audience Segments Based on Combinations:*** **"High-Value, Loyal Customers":** Frequent purchasers, high spenders, and promoters. Treat them like VIPs.* **"At-Risk High Spenders":** High spenders who haven't purchased recently. Implement a targeted re-engagement campaign.* **"Feature-Specific Power Users":** Customers who heavily use a specific feature of your product. Solicit feedback and involve them in beta testing new features.* **"Price-Sensitive Infrequent Purchasers":** Low spenders who only buy when there's a sale. Consider targeted discounts or value-focused messaging.**Important Considerations:*** **Data Privacy:** Be mindful of data privacy regulations (e.g., GDPR, CCPA) when collecting and using customer data.* **Dynamic Segmentation:** Customer behavior changes over time, so it's important to update your segments regularly.* **Avoid Over-Segmentation:** Too many segments can be difficult to manage. Focus on the segments that are most meaningful and actionable.* **Use the Right Tools:** CRM systems, marketing automation platforms, and data analytics tools can help you segment your customers and personalize your marketing efforts.To give you the most relevant advice, tell me a bit about:* **Your industry/business:** (e.g., e-commerce, SaaS, retail)* **Your main goals for customer segmentation:** (e.g., increase customer retention, improve marketing ROI)* **The types of data you currently collect about your customers:** (e.g., purchase history, demographics, website activity)Then I can provide more tailored recommendations.

好的，我將逐句把您提供的內容翻譯成繁體中文：* website purchases from the last 180 days, -> 過去 180 天內的網站購買記錄，* email list buyers, -> 電子郵件名單購買者，* Facebook/Instagram shop purchases -> Facebook/Instagram 商店購買記錄

以下是如何診斷你的廣告預算在廣告管理員中花到哪裡的方法：* 以下是如何診斷你的廣告預算在廣告管理員中花到哪裡的方法： * 以下是如何診斷你在廣告管理員中，廣告預算花到哪裡的方法：

要使用常在「人口統計資料」下找到的「細分」功能，並選擇「受眾區隔」，來查看您的預算如何分配。

If most of your ad spend is going to existing audiences, it typically means a few things:* **High Customer Retention Efforts:** You're focusing on nurturing and re-engaging customers who already know your brand. This can be a cost-effective way to drive repeat purchases, increase customer lifetime value, and build brand loyalty.* **Strong Brand Awareness:** Your brand is well-known among your target audience, and you're leveraging that awareness to encourage conversions and maintain top-of-mind awareness.* **Limited Growth (Potentially):** While retaining customers is crucial, heavily relying on existing audiences might indicate a lack of effort or success in acquiring new customers. This could hinder long-term growth potential for your business.* **Lower Acquisition Costs (Initially):** It's generally cheaper to advertise to existing customers than to acquire new ones. You already have their contact information and they are familiar with your brand.* **Targeted Messaging and Personalization:** You likely have data on your existing customers, allowing you to create highly targeted and personalized ad campaigns that resonate with their specific needs and interests.* **Possible Plateau in Market Reach:** You might be reaching a saturation point with your existing audience. There may be diminishing returns, meaning each dollar spent yields less in terms of conversions and revenue.* **Inefficient New Customer Acquisition Strategies:** It is possible that your new customer acquisition campaigns are underperforming or not optimized, leading you to rely more on existing customers where you know you'll get a return.**In summary:** Spending heavily on existing audiences isn't necessarily bad, but it's important to **consider your overall business goals**. If your primary goal is sustainable, long-term growth, you might need to re-evaluate your strategy and allocate a portion of your budget to acquiring new customers. It suggests you need to actively pursue strategies to broaden your reach and attract new segments to your business while continuing to nurture the relationships you already have.

Meta 可能主要針對重新定向的受眾，這意味著設定一個獨立的重新定向廣告活動可能是有益的。

Okay, here's a translation of the question "What if engaged and existing customer segments are underperforming?" into traditional Chinese, sentence by sentence, aiming for accuracy and natural-sounding phrasing:**Original:** What if engaged and existing customer segments are underperforming?**Translation:*** **What if:** 如果 (rú guǒ) – This means "what if" or "suppose."* **engaged and existing:** 積極參與且現有的 (jī jí cān yù qiě xiàn yǒu de) - This translates to "actively participating and existing".* **customer segments:** 客戶群體 (kè hù qún tǐ) – This means "customer segments" or "customer groups."* **are underperforming?:** 表現不佳？ (biǎo xiàn bù jiā?) – This means "are performing poorly?" Note the question mark for the interrogative tone.**Complete Translation:****如果積極參與且現有的客戶群體表現不佳？** (Rú guǒ jī jí cān yù qiě xiàn yǒu de kè hù qún tǐ biǎo xiàn bù jiā?)**Explanation of choices:*** "積極參與 (jī jí cān yù)" was used for "engaged" to signify that these customers are actively involved with the company or product. Other options like "投入的" (tóu rù de) could also be used, but I chose this for greater clarity.* "現有的 (xiàn yǒu de)" is a straightforward translation of "existing".* "客戶群體 (kè hù qún tǐ)" is the standard term for "customer segments".* "表現不佳 (biǎo xiàn bù jiā)" is a common way to say "underperforming" or "performing poorly" in Chinese.This translation maintains the original meaning while using natural Chinese phrasing.

再行銷策略可能對您的業務無效，您應該考慮排除這些區隔市場，以便專注於冷開發。

Please provide me with the video! I need to watch it to tell you what action you should take afterward. Once you give me the video link or content, I can analyze it and advise you.

以下將句子逐句翻譯成繁體中文：* **Set up custom audiences,** - 建立自訂受眾，* **break down your campaigns by segments,** - 按區隔細分您的廣告活動，* **and compare performance to identify misalignments between spend and results.** - 並比較成效，以找出支出與成果之間的落差。

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