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Okay, here's the translation of "Facebook Ads: How to use Audience Segmentation (Increase ROAS)" sentence by sentence: * **Facebook Ads:** Anuncios de Facebook. * **How to use Audience Segmentation:** Cómo usar la segmentación de audiencia. * **(Increase ROAS):** (Aumentar el ROAS).

#mercado-de-las-redes socialesi
2025-08-07 21:4048 minuto de lectura

Introducción al contenido

Aquí tienes la traducción del artículo frase por frase:* This video explains incrementality and audience segmentation in Meta ads. * Este video explica la incrementalidad y la segmentación de audiencias en los anuncios de Meta.* It emphasizes that Meta often takes credit for sales that would have occurred organically. * Enfatiza que Meta a menudo se atribuye ventas que habrían ocurrido de forma orgánica.* The video outlines how to set up audience segments in Ads Manager, including new audiences, engaged audiences, and existing customers. * El video describe cómo configurar segmentos de audiencia en el Administrador de Anuncios, incluyendo nuevas audiencias, audiencias comprometidas y clientes existentes.* It shows how a business can identify if they are wasting money burning budget on customers who would have bought anyway and take action such as stop retargetting efforts if the engaged and existing segments are underperforming. * Muestra cómo una empresa puede identificar si está desperdiciando dinero quemando presupuesto en clientes que de todos modos habrían comprado y tomar medidas como detener los esfuerzos de retargeting si los segmentos de clientes comprometidos y existentes tienen un bajo rendimiento.

Información Clave

  • Es importante profundizar en las métricas de rendimiento de los anuncios de Facebook, como el ROAS y el costo por resultado, porque Meta podría atribuirse el mérito de ventas que de todos modos habrían ocurrido.
  • Comprender la incrementalidad es crucial: determinar si una campaña realmente causó una venta o simplemente se atribuyó el mérito, y redirigir el gasto hacia resultados incrementales.
  • Meta ofrece la capacidad de etiquetar y rastrear tres segmentos de audiencia dentro de las campañas: audiencias nuevas, audiencias comprometidas y clientes existentes.
  • Analizar el gasto en publicidad por segmento de audiencia ayuda a diagnosticar a dónde va el presupuesto y si se está desperdiciando en clientes que habrían comprado de todos modos.
  • Aquí tienes la traducción frase por frase:* Recommendations include website visitors, non-buyers from email lists, catalog viewers, and Facebook & Instagram shop viewers for engaged audiences. * Las recomendaciones incluyen a los visitantes del sitio web, los no compradores de listas de correo electrónico, los espectadores de catálogos y los espectadores de las tiendas de Facebook e Instagram para audiencias comprometidas.* website purchases, email list buyers, Facebook, Instagram shop purchases for existing customers. * compras en el sitio web, compradores de listas de correo electrónico, compras en tiendas de Facebook e Instagram para clientes existentes.
  • Las acciones específicas a tomar incluyen la configuración de audiencias personalizadas en el Administrador de Anuncios, la división de campañas por segmentos y la comparación del rendimiento para identificar desajustes.

Análisis de la línea de tiempo

Palabras clave del contenido

Okay, here's the translation of "Facebook Ads Performance" sentence by sentence:* **Facebook Ads Performance** - **Rendimiento de los Anuncios de Facebook**

Aquí está la traducción del artículo, frase por frase:**Before celebrating high ROAS and good cost per result in Facebook ads,** Antes de celebrar un ROAS alto y un buen costo por resultado en los anuncios de Facebook,**advertisers should dig deeper to address a common blind spot:** los anunciantes deberían profundizar más para abordar un punto ciego común:**Meta often takes credit for sales that would have happened anyway.** Meta a menudo se atribuye el mérito de ventas que habrían ocurrido de todos modos.**Actively tracking and using audience segments can prevent wasted ad spend on customers who would have bought without seeing the ad.** El seguimiento activo y el uso de segmentos de audiencia pueden evitar el gasto publicitario desperdiciado en clientes que habrían comprado sin ver el anuncio.

Okay, here's the translation of the title sentence by sentence:**Incrementality and Audience Segmentation*** **Incrementality:** Incrementalidad.* **and:** y* **Audience Segmentation:** Segmentación de audiencia.So, the complete title translation is:**Incrementalidad y Segmentación de Audiencia**

Aquí está la traducción del artículo frase por frase:* **Incrementality in Meta ads refers to determining if a campaign caused a sale or just took credit for it.** - La incrementalidad en los anuncios de Meta se refiere a determinar si una campaña causó una venta o simplemente se atribuyó el mérito de ella.* **Audience segmentation involves tagging and tracking new, engaged, and existing customer audiences.** - La segmentación de la audiencia implica etiquetar y rastrear audiencias de clientes nuevos, comprometidos y existentes.* **Understanding these concepts can prevent wasted ad spend.** - Comprender estos conceptos puede evitar el gasto innecesario en publicidad.

Configuración de la segmentación de la audiencia.

Para configurar segmentos de audiencia, crea audiencias personalizadas en el Administrador de anuncios. Las audiencias comprometidas recomendadas incluyen visitantes del sitio web, no compradores de listas de correo electrónico y espectadores del catálogo de los últimos 90 días. Para clientes existentes, crea segmentos para compras en el sitio web de los últimos 180 días y compradores de listas de correo electrónico.

Analizando el gasto en publicidad con segmentos de audiencia.

Aquí está la traducción del artículo, frase por frase:* **Analyze ad spend by breaking down campaigns by audience segments (found under demographics in Ads Manager).** / **Analiza el gasto publicitario desglosando las campañas por segmentos de audiencia (que se encuentran en datos demográficos en el Administrador de Anuncios).*** **This helps identify if spend is misaligned with actual results.** / **Esto ayuda a identificar si el gasto no está alineado con los resultados reales.*** **Adjust engagement windows and retargeting strategies based on segment performance to optimize ad spend and growth.** / **Ajusta los periodos de interacción y las estrategias de retargeting basándote en el rendimiento del segmento para optimizar el gasto publicitario y el crecimiento.**

Preguntas y respuestas relacionadas

Okay, here's a breakdown of what you should consider *before* celebrating Facebook Ads performance:**1. Define Your "Celebration-Worthy" Metrics:*** **What are your primary goals?** Don't just look at vanity metrics like likes or shares. Consider: * **Sales/Revenue:** Are you generating a profitable return on your ad spend (ROAS)? What's your cost per acquisition (CPA)? * **Leads:** Are you getting qualified leads at an acceptable cost? What's the lead quality like? * **Website Traffic:** Is the traffic high-quality and engaging? Are people spending time on your site and converting? * **Brand Awareness:** While harder to measure directly, are you seeing an increase in brand mentions, searches, or overall recall?* **Establish benchmarks *before* running the ads:** What performance levels do you need to achieve within these metrics to consider the campaign a success? Compare against past campaigns, industry averages, or internal targets.**2. Attribution Accuracy:*** **Understand Facebook's attribution model:** By default, Facebook uses a 1-day view and 7-day click attribution window. This means they credit ads for conversions that happen within 1 day of viewing the ad or 7 days of clicking on it.* **Consider other platforms and attribution models:** Are you using multi-touch attribution? How do your Facebook ads interact with other marketing channels (e.g., Google Ads, email marketing)? You might be over-attributing conversions to Facebook.* **Look at incrementality:** Did the Facebook ads *actually* cause the conversions? Could those conversions have happened organically anyway? Incrementality testing (e.g., holdout groups) can help answer this.**3. Campaign Duration and Learning Phase:*** **Give the algorithm time to optimize:** Facebook's algorithm needs time to learn and find the best audience. Don't celebrate too early, especially if the campaign is still in the learning phase or hasn't run for a significant period. Generally, give it at least a week or two (depending on budget and conversion volume).* **Ongoing optimization is crucial:** The initial results are just a starting point. Continuous monitoring, testing, and adjustments are necessary to maintain and improve performance over time.**4. Data Integrity and Accuracy:*** **Verify tracking setup:** Ensure that your Facebook Pixel and conversion tracking are properly implemented and firing correctly. Test them thoroughly.* **Check for discrepancies:** Compare data between Facebook Ads Manager and your website analytics (e.g., Google Analytics). Large discrepancies may indicate tracking issues or inaccurate attribution.* **Review data samples:** Look at specific conversion events and verify that they are correctly attributed to the right ads.**5. Audience and Targeting:*** **Did you reach the right audience?** Were you targeting the ideal demographics, interests, and behaviors? Did you exclude irrelevant audiences?* **Audience saturation:** Are you starting to see diminishing returns due to audience fatigue? You might need to refresh your targeting or creative.* **Audience overlap:** Are your campaigns competing with each other for the same audience?**6. Creative Quality and Relevance:*** **Compelling ad copy and visuals:** Were your ads engaging and attention-grabbing? Did they effectively communicate your value proposition?* **Relevance to the target audience:** Were your ads tailored to the specific needs and interests of the audience you were targeting?* **Creative fatigue:** Are your audience getting bored of seeing the same adds? Refresh your creative.**7. Landing Page Experience:*** **Relevant and optimized landing pages:** Did your ads lead users to landing pages that were relevant to the ad's message and offered a seamless conversion path?* **Mobile-friendliness and page speed:** Were your landing pages mobile-friendly and fast-loading? Slow-loading pages can significantly impact conversion rates.**8. Seasonality and External Factors:*** **Consider seasonality:** Are your results influenced by seasonal trends or events? (e.g., holidays, sales periods).* **Competitive landscape:** How are your competitors performing? Are they running similar campaigns or offers?* **Economic conditions:** External factors, such as economic downturns, can impact consumer spending and ad performance.**In summary, before celebrating Facebook Ads performance, make sure you have a clear understanding of your goals, accurate tracking, sound attribution, and a well-optimized campaign that is delivering real, sustainable value for your business.** Don't get caught up in vanity metrics – focus on the metrics that truly drive your business forward.

Profundiza en la incrementalidad y la segmentación de la audiencia, incluso si el ROAS y el coste por resultado parecen buenos.

While there are many potential "big blind spots," a common and crucial one is **failing to deeply understand and engage with their target audience beyond basic demographics.**Here's a breakdown of why this is a blind spot and what it entails:* **The Problem:** Many advertisers rely on surface-level data like age, gender, location, and income. While this is a good starting point, it doesn't paint a complete picture of who their audience *really* is, what they care about, their motivations, their pain points, and the cultural context they exist within.* **Why it's a Blind Spot:** Because a successful ad also needs to create opportunities for the customer to buy the product. If the people can't buy your product, you're ad, despite being perfectly crafted for your target audience, serves no purpose.**Consequences of Ignoring This Blind Spot:*** **Irrelevant messaging:** Ads that don't resonate with the audience's values, interests, or needs.* **Ineffective targeting:** Wasting budget on reaching the wrong people or using the wrong channels.* **Missed opportunities:** Failing to identify emerging trends, cultural shifts, or unmet needs within the target audience.* **Lack of genuine connection:** Failing to build trust, loyalty, or meaningful relationships with customers.In essence, the biggest blind spot is treating the audience as a statistic rather than understanding them as complex and nuanced individuals.

No rastrear activamente todo ni utilizar segmentos de audiencia, lo que lleva a un posible desperdicio de presupuesto en clientes que de todos modos habrían comprado.

Incrementality in the context of Meta ads (formerly Facebook Ads) refers to the **additional revenue or conversions generated solely because of your Meta ads campaigns, above and beyond what would have occurred organically or through other marketing channels.** In simpler terms, it's measuring the **true impact** of your Meta ads, isolating its contribution from other factors influencing your business.Here's a breakdown to understand it better:* **Goal:** To determine the *incremental* lift provided by Meta ads. This means answering the question: "How much more revenue (or conversions) did we get specifically *because* we showed people these ads?"* **Why it matters:** * **Accurate ROI:** Helps you get a more accurate understanding of your Return on Investment (ROI) on Meta ad spend. * **Budget Optimization:** Allows you to optimize your budget by focusing on campaigns and strategies that are genuinely driving incremental results. * **Avoid Over-Attribution:** Prevents you from mistakenly attributing sales or conversions to Meta ads that would have happened anyway. * **Data-Driven Decisions:** Enables you to make informed decisions about your ad strategies based on verifiable data.* **How it's measured:** Incrementality is typically measured through **A/B testing** or **holdout testing**. * **A/B Testing:** Some people are shown ads (test group), while others are not (control group). The difference in outcomes (sales, leads, etc.) between the two groups is attributed to the ads. * **Geographic Holdout Testing:** A particular geographic area is temporarily excluded from seeing ads (holdout group). The difference in business outcomes in that area compared to similar areas that saw ads is used to estimate incrementality. * **Conversion Lift Tests:** Meta offers specific tools and methodologies to measure conversion lift, which is essentially another term for incrementality. These tests involve withholding ads from a randomly selected group of people and comparing their outcomes to those who saw the ads.* **Challenges:** Measuring incrementality can be complex due to: * **Attribution Modeling:** Difficulty in accurately attributing conversions across multiple touchpoints. * **External Factors:** Other marketing campaigns, seasonal trends, economic conditions, and competitor activity can influence results. * **Test Design:** Requires careful experimental design to isolate the impact of Meta ads.In summary, incrementality helps marketers understand the *real* value of their Meta ad spend by identifying the specific contribution of ads to business outcomes, considering what would have happened without them. It's a more refined and accurate measure of performance compared to simple last-click attribution or other more basic metrics.

Determinar si una campaña causó una venta o simplemente se adjudicó el mérito de una venta que habría ocurrido de forma orgánica.

The three types of user audiences that can be tracked inside Meta campaigns are:* **Core Audiences:** These are defined based on demographics, interests, behaviors, and location.* **Custom Audiences:** These are created from your own data, such as website visitors, customer lists, or app users.* **Lookalike Audiences:** These are created by identifying people who share similar characteristics with your existing custom audiences.

Nuevas audiencias, audiencias comprometidas y clientes existentes.

Okay, here are some recommended engaged audiences for segmentation, categorized for clarity:**I. Based on Website & App Activity:*** **High-Value Page/Feature Visitors:** Segregate users who frequently visit key product pages (pricing, demos), feature pages, or use specific high-value features within your app. This indicates strong interest and potential for conversion or increased usage.* **Engaged Content Consumers:** Segment users who regularly read blog posts, download whitepapers, watch videos, or interact with your content in a meaningful way (e.g., time spent, comments, shares). They're actively learning about your product/service and industry.* **Form Submitters:** Users who have filled out contact forms, demo requests, lead magnet downloads, or any other form indicating interest are valuable leads. Segment based on the form they completed to tailor messaging.* **Frequent Users (Website/App):** Separate users who visit your site/app frequently (daily, weekly, monthly) from those who visit less often. These frequent users are already invested.* **Cart Abandoners:** A classic but essential segment. These users added items to their cart but didn't complete the purchase. They likely intended to buy, so targeted messaging can recover these sales.* **Product Viewers:** These folks looked at specifics about your Products, helping you re-target via ads or emails that contain product-specific deals!**II. Based on Email Engagement:*** **Active Subscribers:** Segment subscribers who consistently open and click on your emails. They are highly engaged and receptive to your messaging.* **Click-Throughs on Specific Offers:** Segment users who clicked on specific promotions or offers in your emails. This shows interest in those specific products or services.* **High Email Engagement (Overall Score):** Some email marketing platforms provide engagement scores based on opens, clicks, and other factors. Segment based on these scores to target the most engaged subscribers.* **Those Who Haven't Opened in X Days:** This can be flipped into an *engaged* segment if you're targeting those who *have* opened emails recently (e.g., "Opened an email in the past 30 days"). This is good for ensuring your emails are only going to people who are potentially interested.**III. Based on Social Media Engagement:*** **Followers Who Interact with Your Content:** Segment followers who consistently like, comment on, share, or otherwise interact with your social media posts. They're actively engaging with your brand.* **Participants in Contests or Q&As:** Users who participated in social media contests, quizzes, Q&A sessions, or other interactive campaigns. This indicates a higher level of involvement.* **Those Who Mention Your Brand:** Track mentions of your brand on social media (positive or neutral). These users are talking about you, even if indirectly.* **Engaged Group Members:** If you have a Facebook group, LinkedIn group, or similar online community, segment members who are actively participating in discussions, answering questions, and contributing to the group.**IV. Based on Purchase History & Customer Data:*** **Repeat Purchasers:** Customers who have made multiple purchases are highly valuable and should be treated differently than first-time buyers.* **High-Value Customers (Based on spend):** Segment customers who have spent a significant amount of money with your company.* **Loyalty Program Members:** Treat your loyal customers with special offers and communications.* **Customers Who Purchased Specific Products:** Send targeted promotions based on previous purchases.* **Customers with High Customer Lifetime Value (CLTV):** Focus on retaining and nurturing these customers.* **Customers who have provided Feedback:** Segment users who have written reviews or provided feedback on your product or service. You can engage them with updates or thank-you messages.**V. Based on Support Interactions:*** **Users Who Frequently Contact Support:** While it might sound counterintuitive, users who frequently contact support are *engaged*. They are trying to use your product and get the most out of it. You can proactively reach out with helpful guides or training.* **Users Who Provide Positive Feedback to Support:** These users are engaged and happy with your service.**Key Considerations for Segmentation:*** **Your Business Goals:** The best segments will align with your specific objectives (e.g., increasing sales, improving customer retention, driving product adoption).* **Data Availability:** You can only segment based on the data you have. Ensure you are tracking the right metrics.* **Platform Capabilities:** Your marketing automation, CRM, and other tools should allow you to create and manage these segments effectively.* **Test and Iterate:** Continuously test different segmentation strategies to see what works best for your audience.* **Combine Segmentation Criteria:** The most effective segmentation often involves combining multiple criteria. For example, "Active Subscribers who have visited the Pricing Page in the last 30 days" is a highly targeted segment.By focusing on these engaged audience segments, you can create more personalized and effective marketing campaigns that drive better results. Remember to tailor your messaging to the specific needs and interests of each segment.

Visitantes del sitio web de los últimos 90 días, no compradores de tu lista de correo electrónico, espectadores del catálogo de los últimos 90 días y espectadores de la tienda de Facebook e Instagram.

To define audience segments for existing customers, you need to consider various factors and data points you likely already have access to. Here's a breakdown of common segmentation approaches and examples within each:**1. Behavioral Segmentation:** This focuses on how customers interact with your brand and products.* **Purchase Frequency:** * **High-Value Buyers (Loyalists):** Frequent purchasers, often with a high average order value. *Example: Customers who make weekly purchases or spend over $500 per month.* * **Repeat Purchasers:** Customers who buy consistently but less frequently. *Example: Customers who purchase every 2-3 months.* * **Infrequent Buyers:** Customers who haven't purchased in a while or rarely buy. *Example: Customers who made one purchase a year ago.** **Purchase Value (Average Order Value - AOV):** * **High-Spenders:** Customers with a high average order value. *Example: Customers whose average order is over $200.* * **Mid-Range Spenders:** Customers who spend a moderate amount per order. * **Low-Spenders:** Customers with a low average order value.* **Product Usage:** * **Heavy Users:** Use your product or service extensively. *Example: Software users who log in daily and utilize multiple features.* * **Medium Users:** Use your product or service regularly but not constantly. * **Light Users:** Use the product sparingly or only for specific purposes. * **Feature-Specific Users:** Those who primarily use a small subset of features. *Example: In a CRM, users who only use the contact management features.** **Engagement with Your Brand (Website, App, Email):** * **Highly Engaged:** Frequently visit your website, open emails, engage on social media. *Example: Customers who open + click through emails weekly and always like your social media posts.* * **Moderately Engaged:** Interact with your brand occasionally. * **Low Engagement:** Rarely interact with your brand beyond making a purchase.* **Customer Journey Stage:** Segment based on where they are in their interaction with you. * **Onboarding:** New customers who are still learning how to use your product/service. * **Active Users:** Customers who are actively using the product/service and seeing value. * **At-Risk Customers:** Customers showing signs of disengagement (low usage, complaints, etc.). *Example: Customers whose usage of the product has decreased significantly over the last month.* * **Lapsed Customers (Churned):** Customers who have stopped using your product/service.* **Support Interactions:** * **Frequent Support Users:** Customers who frequently contact customer support. * **Infrequent Support Users:** Customers who rarely need support. * **Type of Support Requests:** Segment customers based on the types of issues they commonly report. *Example: Customers reporting billing issues vs. customers reporting technical difficulties.***2. Demographic Segmentation:** Based on factual attributes.* **Age:** Group customers by age range.* **Gender:** Separate customers by gender. (Be mindful of bias and inclusivity).* **Location (Geographic):** Group customers by region, city, or neighborhood.* **Income:** Segment customers based on their income level (if you have this data).* **Education:** Group customers by their highest level of education (if you have this data).* **Family Status:** Segment by marital status, presence of children, etc.**3. Psychographic Segmentation:** Focuses on customers' values, attitudes, interests, and lifestyles. This is often harder to collect but can be very powerful.* **Values:** What's important to them (e.g., environmentalism, social justice, affordability).* **Lifestyle:** How they live their lives (e.g., active, homebody, luxury-oriented).* **Interests:** What they enjoy doing (e.g., sports, travel, cooking).* **Personality:** Their character traits (e.g., adventurous, cautious, innovative).* **Attitudes:** How they feel about specific topics or issues related to your brand. *Example: Customers who are actively seeking out sustainable products.***4. Value-Based Segmentation:** Segments based on the overall value a customer brings to your business.* **Customer Lifetime Value (CLTV):** Predict the total revenue a customer will generate over their relationship with your business. * **High-CLTV Customers:** The most valuable customers. * **Medium-CLTV Customers:** Good customers with potential for growth. * **Low-CLTV Customers:** Less valuable customers.* **RFM (Recency, Frequency, Monetary Value):** A popular method for identifying valuable customers based on: * **Recency:** How recently they made a purchase. * **Frequency:** How often they make purchases. * **Monetary Value:** How much they spend.**5. Needs-Based Segmentation:** Groups customers based on their specific needs and requirements.* **Product Needs:** What specific types of products or services are they looking for?* **Service Needs:** What level of customer service do they require?* **Channel Preferences:** How do they prefer to interact with your business (e.g., online, in-person, phone)?* **Occasion:** Segmented by the reasons for making a purchase. *Example: Customers who need to buy suits for weddings vs. those who need them for work.***How to Identify and Create Segments:**1. **Data Collection:** Gather as much relevant data as possible from your CRM, website analytics, email marketing platform, and other sources.2. **Data Analysis:** Analyze the data to identify patterns and segments. Look for correlations between different variables. Use tools like Excel, Google Analytics, or more sophisticated statistical software.3. **Hypothesis Testing:** Form hypotheses about different segments and test them with targeted marketing campaigns.4. **Segment Creation:** Define your segments based on your analysis and testing. Give each segment a clear name and description.5. **Personalization:** Tailor your marketing messages, product recommendations, and customer service to each segment.6. **Testing and Optimization:** Continuously monitor the performance of your segments and make adjustments as needed.**Examples of Audience Segments for Existing Customers:*** **"Loyal App Users":** High-value buyers who frequently use your mobile app. (Behavioral)* **"High-Potential Upsell":** Medium-value buyers who have shown interest in premium products. (Behavioral, Value-Based)* **"At-Risk Subscribers":** Customers who have been subscribers for a long time but have recently stopped engaging with your service. (Behavioral, Value-Based)* **"New Parents":** Customers who recently purchased baby-related products. (Demographic, Needs-Based)* **"Eco-Conscious Consumers":** Customers who consistently purchase sustainable products and engage with your environmental initiatives. (Psychographic, Behavioral)* **"Price-Sensitive Shoppers":** Customers who primarily purchase items on sale or with coupons. (Behavioral)**Key Considerations:*** **Relevance:** Segments should be meaningful and relevant to your business goals.* **Actionability:** You should be able to take action based on the segments you create.* **Measurability:** You should be able to track the performance of your segments.* **Dynamic:** Segments should be dynamic and updated regularly as customer behavior changes.* **Privacy:** Always be mindful of customer privacy and data protection regulations.By thoughtfully segmenting your existing customer base, you can create more personalized and effective marketing campaigns, improve customer retention, and drive revenue growth. The best segments for *your* business will depend entirely on your specific industry, products/services, and customer data. Experiment and iterate to find what works best.

Here's the translation of your sentence, phrase by phrase, into Spanish:* **website purchases:** compras en el sitio web* **from the last 180 days:** de los últimos 180 días* **email list buyers:** compradores de la lista de correo electrónico / compradores de la lista de emails* **Facebook/Instagram shop purchases:** compras en la tienda de Facebook/Instagram**Complete Sentence Options:**Here are a few options combining those phrases into a full sentence, depending on the specific context:* "compras en el sitio web de los últimos 180 días, compradores de la lista de correo electrónico, compras en la tienda de Facebook/Instagram" (Most literal translation, listing each item.)* "compras realizadas en el sitio web durante los últimos 180 días, compradores de la lista de correo electrónico y compras en las tiendas de Facebook/Instagram." (Adds slight clarity and smoother flow.)* "[Incluye/Considera] las compras del sitio web de los últimos 180 días, los compradores de la lista de correo electrónico, y las compras en las tiendas de Facebook/Instagram." (Adding a verb like "includes" or "considers" for better context)

Okay, here's a translation of the sentence "How can you diagnose where your ad spend is going in Ads Manager?" into Spanish, sentence by sentence:* **Original:** How can you diagnose where your ad spend is going in Ads Manager?* **Spanish:** ¿Cómo puedes diagnosticar a dónde se está destinando tu inversión publicitaria en el Administrador de Anuncios?

Al usar la función de "desglose" que se encuentra a menudo debajo de "datos demográficos" y seleccionar "segmentos de audiencia" para ver cómo se distribuye tu presupuesto.

If most of your ad spend is going to existing audiences, it means that the majority of your advertising budget is being used to target people who are already familiar with your brand, product, or service. Here's a breakdown of what that implies:**Potential Benefits:*** **High Conversion Rate:** Existing audiences are generally more likely to convert (make a purchase, sign up, etc.) because they already have some level of awareness and trust.* **Efficient Spending (Initially):** Targeting known audiences can often be more cost-effective than acquiring new customers, especially in the short term. Your conversion rates are high, so your CPAs (Cost Per Acquisition) will be low.* **Brand Loyalty and Repeat Business:** Reinforcing your brand presence to existing customers can encourage loyalty and repeat purchases.**Potential Drawbacks and Considerations:*** **Limited Growth:** Over-reliance on existing audiences can hinder your business's growth potential. If you're only targeting people who already know you, you're not reaching new potential customers. You'll eventually exhaust this audience.* **Audience Fatigue:** Bombarding the same audience with ads can lead to ad fatigue. They might start ignoring your ads, or even become annoyed by them. This will lead to a decline in ad performance over time.* **Missed Opportunities:** You are likely missing out on untapped markets and potential customer segments.* **Lower ROI over time:** While initial ROI might be good, as existing audiences are increasingly hit with more ads and growth plateaus, you'll have an increasingly poor ROI.* **Risk of Stagnation:** Focusing only on existing customers can make your business less adaptable to changing market trends and evolving customer needs. The need for constant A/B testing and optimization is vital when reaching existing audiences.**What to Do About It:**If you notice that the bulk of your ad spend is going to existing audiences, it's a signal to re-evaluate your strategy. Here's a plan of action:1. **Analyze Your Data:** * **Campaign Performance:** Compare the performance of your "existing audience" campaigns versus your "new audience" campaigns. Look at metrics like conversion rate, CPA, click-through rate (CTR), and return on ad spend (ROAS). * **Lifetime Value (LTV):** Understand the lifetime value of your existing customers. This will help you decide how much you're willing to spend on retention efforts. * **Audience Overlap:** Check for significant overlap between your different audience segments. Too much overlap can indicate that you're not diversifying enough.2. **Expand Your Targeting:** * **Lookalike Audiences:** Use your existing customer data to create "lookalike" audiences – people who share similar characteristics with your best customers. * **Interest-Based Targeting:** Explore relevant interests and demographics to reach new potential customers. * **Broad Targeting:** Depending on your industry and product, consider experimenting with broader targeting options to cast a wider net. * **Target competitors' customers:** Identify the audiences of your competitors and target them with tailored messaging.3. **Refine Your Messaging:** * **Tailor Ads to New Audiences:** Create ad copy and creatives that are specifically designed to introduce your brand to new customers. Focus on the value proposition and benefits of your product or service. * **A/B Testing:** Continuously test different ad variations to see what resonates best with both existing and new audiences.4. **Consider Different Platforms:** * **Explore New Channels:** If you're primarily advertising on one platform (e.g., Facebook), consider expanding to other platforms like Google Ads, LinkedIn, TikTok, or Pinterest to reach different audiences.5. **Optimize Your Website and Landing Pages:** * **First Impressions:** Make sure your website and landing pages are optimized for new visitors. They should be clear, easy to navigate, and provide a compelling reason to convert.**In conclusion:** Targeting existing audiences is valuable for retention and maximizing immediate ROI. However, it's crucial to balance this with efforts to acquire new customers to ensure long-term growth and avoid stagnation. A healthy ad strategy involves a mix of both retention and acquisition efforts.

Meta podría estar principalmente haciendo retargeting a las personas, lo que sugiere que configurar una campaña de retargeting separada podría ser beneficioso.

Okay, here's a translation of the question "What if engaged and existing customer segments are underperforming?" into Spanish, sentence by sentence:* **What if...?:** ¿Qué pasa si...?* **...engaged and existing customer segments...:** ...los segmentos de clientes comprometidos y existentes...* **...are underperforming?:** ...están rindiendo por debajo de lo esperado/deseado/normal?Therefore, the complete translation is:**¿Qué pasa si los segmentos de clientes comprometidos y existentes están rindiendo por debajo de lo esperado/deseado/normal?**A more concise and common translation might be:**¿Qué ocurre si los segmentos de clientes leales y existentes tienen un rendimiento bajo?**

Aquí tienes la traducción frase por frase:* Retargeting might not be effective for your business, **El retargeting podría no ser efectivo para tu negocio,*** and you should consider excluding those segments to focus on cold acquisition. **y deberías considerar excluir esos segmentos para centrarte en la adquisición en frío.**

Please provide me with the video! I need to watch it to tell you what action you should take afterward. Once you give me the video (or a link to it), I'll watch it and let you know what I think you should do next, based on its content.

Crea audiencias personalizadas, divide tus campañas por segmentos y compara el rendimiento para identificar desajustes entre el gasto y los resultados.

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