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[Tutorial] Extrair dados do Twitter com Workbench

#Social Media Marketing
2025-12-24 21:367 min read

Content Introduction
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In this video, the speaker demonstrates how to create a new search data collection using a secure application linked to Twitter. The process involves authenticating the user's account, selecting a type of search, and collecting data related to specific Twitter accounts or hashtags. The speaker particularly focuses on gathering tweets about the Portuguese adaptation of Hell's Kitchen, discussing how to efficiently categorize and manage collected data. The video also covers options for automatic updates and analysis of tweets, emphasizing the ease and efficiency of navigating the system. Overall, the tutorial provides insights into utilizing social media data for analysis and engagement.

Key Information

  • The presentation discusses creating a new search and data collection, especially related to a project on Twitter events.
  • Users can create and name their projects, manage data across various tabs, and choose from different modules for specific data searches.
  • One key feature is the ability to authenticate with a Twitter account to securely collect tweets and analyze them based on specific criteria like hashtags or users.
  • The speaker mentions collecting data about the controversial Portuguese adaptation of Hell's Kitchen and demonstrates the process of setting up data collection on Twitter.
  • Automatic updates for data collection can be scheduled to run daily or every few minutes based on the amount of data expected.
  • The presentation involves demonstrating the result of data collection, where a thousand tweets were collected, enabling further analysis of public commentary on ongoing topics.

Timeline Analysis

Content Keywords

Data Collection Setup

The process involves creating a new search and data collection where users can name their projects and add various sheets with different information. The tool allows for baking in Twitter data.

Twitter Authentication

Users must authenticate their Twitter account to access the application securely, which can also allow creating an account with an alternative email for those who prefer not to use their personal account.

Search Parameters

Users can choose the type of search, select specific users, hashtags, or keywords for data collection pertaining to Twitter, optimizing the focus of the information gathered.

Controversial Topics

The application is utilized to collect data on trending topics, for instance, the Twitter conversation surrounding the Portuguese adaptation of 'Hell's Kitchen'.

Data Collection Options

Users can leave data collection updates manual or set it to automatic, specifying how frequently the application collects new data, which can be daily, weekly, or even every few minutes.

Data Analysis

The collected data can be analyzed for insights on user sentiment about television programs, including emojis and text responses. This is done using a Google Sheet setup for data manipulation.

Event Tracking

Using the tool to track social media trends, such as political events during the 2021 presidential elections, allows for real-time engagement analysis across platforms.

User Engagement

The platform allows users to actively engage with trending topics during live broadcasts, enabling them to use Twitter as a second screen for commenting.

Related questions&answers

How can I create a new data collection?

You can create a new data collection by clicking on it and giving a name to your project.

What sources can I work with?

You can work with several sources, but in this instance, we're going to exclusively use Twitter.

Is the application secure?

Yes, it is a very secure application. I've been using it for over a year without any connection problems.

What if I don't want to use my personal account?

If you don't want to use your personal account, you can create an account with an alternative email.

What types of searches can I perform?

You can choose the type of search, such as searching for a specific user, hashtags, or keywords.

How often can I collect tweets?

You can set the collection frequency. Twitter allows you to collect a maximum of a thousand tweets at a time.

Can the collection process be automated?

Yes, you can set the collection process to automatic and choose the frequency of updates.

How can I download the data?

Once the data collection is complete, you can download it as a file and import it into Google Drive.

What can I analyze from the collected data?

You can analyze links, emojis, and text within the collected data.

How do I keep the analysis current?

You can set the application to update automatically throughout the week or manually check for updates.

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