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The video demonstrates how to create a batch of realistic UGC-style ads for a product using Claude connected to Hicksfield via MCP. It explains uploading a few photos, generating a product sheet and customer avatar/character sheet, creating start frames, then animating them into short vertical videos with captions and edits. The example centers on a jelly lip gloss called Puddle, showing how the workflow preserves product accuracy, character consistency, and realistic delivery while reducing manual filming and editing. It ends by encouraging viewers to use the same process for their own products.Key Information
- The speaker created a full UGC ad set, including 13 variations, in one Claude chat by uploading a few photos and giving simple instructions.
- Claude alone can write scripts, but it needs an image/video platform connected through MCP to generate visuals and videos.
- Hicksfield is used as the connected all-in-one AI image and video generation platform, and the setup involves enabling MCP, selecting the Claude tab, and signing in.
- A custom Claude skill called 'Real UGC Ads' was created to guide Claude through the entire ad workflow, from product sheet and script to start frames, videos, and final edits.
- The process begins by generating a product sheet from a few product photos so the model has a consistent visual reference for the product.
- The speaker uses a jelly lip gloss called Puddle as the example product because video models often struggle with squeeze tubes and glossy textures.
- Claude is prompted to create 10 ad concepts based on a customer avatar, with serious targeting questions answered in the prompt to make the ads feel realistic.
- The ad concepts vary by person, place, format, and lighting, giving multiple directions for different styles of UGC ads.
- Before generating full videos, Claude first creates start frames for each ad because images are cheaper to generate and easier to fix before spending on video credits.
- The start frames are generated in vertical 9:16 format using the same visual settings as the product sheet, and the results are described as realistic and unique.
- Claude then turns the start frames into 30-second videos using the video generation model, with instructions for natural speech, 1080p output, and no long pauses.
- Claude also edits the videos by removing dead air, adding quick zooms, and inserting bold white captions with black outlines, all within the same chat.
- The editing sandbox in Hicksfield allows these post-production changes without needing a separate video editor.
- To keep characters consistent across multiple ads, the speaker generates a character sheet rather than relying only on text descriptions.
- The character sheet locks in the person’s identity and lets Claude reuse the same face and body structure across different outfits and settings like the gym, cafe, airport, and cab.
- Using the character sheet improves consistency so the ads feel like they feature the same real person throughout.
- The final outputs are shown as polished, ready-to-post ads, and the speaker emphasizes that the same workflow can be used by others with only a few phone photos.
- The video ends with a call to action to sign up for Hicksfield, connect it to Claude, add the skill, and create a first product sheet.
Timeline Analysis
Content Keywords
UGC Ad Creation with Claude
The script explains how to generate multiple realistic UGC-style ads in one chat using Claude by uploading a few product photos, giving a prompt, and following a step-by-step workflow for scripting, concept generation, and editing.
Hicksfield AI Platform
Hicksfield is presented as an all-in-one AI platform for image and video generation. The creator connects it to Claude through MCP, uses a custom skill, and relies on its editing sandbox, prompt generation, and model support to create ad assets.
Real UGC Ads Skill
A custom Claude skill called Real UGC Ads guides the entire workflow from product sheet creation to start frames, videos, and final edits. It helps maintain realism, structure, and approval checkpoints throughout the ad-making process.
Product Sheet
The product sheet is a key reference image built from several photos of the product. It ensures consistency across all generated ads by showing the product from multiple angles so the AI model knows how it should look and behave.
Customer Avatar
The creator uses Claude to define a customer avatar before generating ads so the content sounds authentic. The target audience is women aged roughly 19 to mid-40s who want a less sticky lip gloss experience.
Start Frames and Video Generation
Before making full ads, the workflow generates start frames for each concept to preview composition and catch issues early. These images are then turned into 30-second vertical videos with the C Dance 2.5 video model.
Character Sheet for Consistency
To keep the on-screen person consistent across multiple ads, the script introduces a character sheet with front, back, and face views. This lets the AI preserve the same face, body, and outfit details across different scenes and locations.
Captioning and Editing Automation
Claude is used to edit the generated videos by removing dead air, adding zoom cuts, and placing bold white captions with black outlines. The platform automatically avoids cutting into product demonstration moments and provides a summary table of edits.
Puddle Jelly Lip Gloss Ad
The example product is Puddle, a jelly lip gloss in a squeeze tube. The script tests AI-generated ads that highlight its realistic texture, non-sticky feel, subtle color, and long wear, using different scenarios like brunch, street interviews, and travel.
Related questions&answers
What did the creator make with Claude Opus 505 in one chat?
What did the creator need to upload to get started?
Did the creator have to write the script or film anything themselves?
What is Hicksfield used for in the process?
What is the Real UGC Ads skill?
What is a product sheet?
Why does the creator make a product sheet first?
What product was used in the first ad example?
Why did the creator use a product sheet for the lip gloss?
What does Claude generate after the product sheet?
Why does the creator generate start frames before making the videos?
What aspect ratio did the creator use for the start frames and videos?
What is a customer avatar in this workflow?
Who was the target customer for the lip gloss ad?
How many concepts did Claude generate for the first ad batch?
What kinds of differences were included in the ad concepts?
Why did the creator want a character sheet?
What does a character sheet do?
How many additional outfits did the creator generate for the same character?
What was the purpose of editing the videos inside Hicksfield?
What caption style did the creator use?
What kind of videos did Claude produce from the start frames?
Why did the creator make a character sheet and product sheet before generating videos?
How many ads did the creator generate in the second batch with the character sheet?
What kind of consistency did the creator want across the ads?
What was the final result of the workflow?
How many phone photos does the creator say are needed to get started?
What is the main benefit of this workflow?
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