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The Pinterest Strategy That's Actually Working for Me in 2026

#Social Media Marketing
2026-07-02 18:288 min read

Content Introduction
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In this video, Megan shares her successful Pinterest strategy that helped boost her Pinterest numbers after a slump. She explains her straightforward approach, which includes utilizing the Pinterest trends tool for keyword research, creating pins that target specific keyword sets, and scheduling these pins strategically over several weeks. By focusing on consistency and refining her pinning strategy, she emphasizes the importance of targeting keywords relevant to her content, which can aid both bloggers and content creators in gaining more visibility on the platform. The video aims to provide practical tips for anyone looking to increase traffic and engagement through Pinterest.

Key Information

  • Megan discusses her strategies for improving her Pinterest engagement after facing a decline in her numbers.
  • She implemented a new straightforward strategy for pinning, focusing on quality rather than quantity.
  • Megan has been tracking her Pinterest metrics weekly and has seen a gradual increase in impressions and clicks since changing her approach.
  • She emphasizes the importance of keyword research using the Pinterest Trends tool and planning her content around those keywords.
  • Megan suggests creating multiple pins for each post with different text overlays targeting different keywords to maximize reach.
  • She encourages viewers to plan and schedule pins strategically over time, avoiding posting multiple pins for the same content on the same day.
  • Overall, her approach combines a consistent pinning strategy and leveraging Pinterest SEO to engage more effectively with the platform.

Timeline Analysis

Content Keywords

Pinterest Strategy

The speaker discusses a change in their Pinterest strategy that has led to increased impressions and outbound clicks. They emphasize the importance of using Pinterest's trends tool for keyword research and share their approach to scheduling posts for better engagement.

Keyword Research

The first step in optimizing Pinterest performance involves conducting keyword research using the Pinterest trends tool. This helps identify what users are searching for, allowing bloggers and content creators to tailor their content accordingly.

Increasing Engagement

The video highlights methods to increase engagement on Pinterest by emphasizing consistent posting and using targeted keywords to reach the right audience.

Content Creation

Recommendations include creating multiple pins targeting different keywords for the same blog post. The speaker suggests scheduling these pins strategically to maximize reach and effectiveness.

Pinterest Scheduling

The speaker outlines their process of scheduling pins a week apart to maintain engagement without overwhelming followers, emphasizing the importance of consistent activity on Pinterest.

Consistency on Pinterest

The benefits of having a consistent Pinterest strategy over time are discussed, with the speaker sharing their own successes and encouraging viewers to implement a structured approach.

Related questions&answers

What strategy did you change regarding your Pinterest pins?

I changed how I was pinning and came up with a pretty straightforward strategy.

How long has it been since you started seeing results on Pinterest?

It's been almost a month and every week my impressions and outbound clicks have slowly been creeping back up.

What tools do you suggest for keyword research?

I suggest using the Pinterest trends tool, which is free and provides information on what people are searching for.

How do you structure your pins for different keywords?

I create two pins for each set of keywords, each targeting slightly different keywords but linking to the same blog post.

What is your pinning schedule like?

I typically spread my pins out a week apart and use Pinterest's scheduling tool to manage it.

Have you seen growth in your Pinterest numbers?

Yes, I've been seeing my numbers finally going back up after implementing my new strategy.

What does your keyword strategy include?

My strategy includes creating boards based on targeted keywords and using those keywords in the descriptions.

How long should I expect before seeing results from my changes?

Don't expect to go viral overnight; Pinterest is more about intentional growth and consistency.

What should I do if I'm feeling stuck with my Pinterest strategy?

I recommend giving my strategy a try, giving it some time to see results, and asking any questions in the comments.

What type of content do you recommend creating for Pinterest?

Focus on creating boards and pins that resonate with searchable keywords related to your niche.

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