HomeBlog社交媒體行銷2025年重大Instagram更新:算法變更、試用短片、新增增長方式!

2025年重大Instagram更新:算法變更、試用短片、新增增長方式!

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  1. Introduction to Recent Instagram Updates

  2. 近期 Instagram 更新介紹

  3. Trial Reels: A New Way to Test Content

  4. 試用短片:測試內容的新方式

  5. Upcoming Editing App: Edits

  6. 即將推出的編輯應用程式:Edits

  7. The Controversial 4x5 Grid Update

  8. 具爭議的 4x5 網格更新

  9. Three-Minute Reels: A Lengthy Addition

  10. 三分鐘短片:冗長的新增功能

  11. New Highlights Tab: A Shift in Presentation

  12. 新精華標籤:展示方式的轉變

  13. Clickable Links for Meta Verified Users

  14. Meta 認證用戶的可點擊鏈接

  15. Streamlined Multiple Links in Bio

  16. 簡化的個人資料多鏈接功能

  17. Translation Feature in DMs

  18. 私訊中的翻譯功能

  19. Understanding Instagram Ranking Metrics

  20. 理解 Instagram 排名指標

  21. Insights Updates: A Double-Edged Sword

  22. 洞察更新:雙刃劍

  23. FAQ

  24. 常見問題

Introduction to Recent Instagram Updates

近期 Instagram 更新介紹

Instagram has been making significant changes and updates over the past few months, often introducing features that users didn't specifically request.
Instagram 在過去幾個月中進行了重大變更和更新,經常推出用戶並未特別要求的功能。
This article will cover ten recent updates that have emerged, providing insights into their potential impact on users and content creators alike.
本文將介紹十項最近出現的更新,並提供它們對用戶和內容創作者潛在影響的見解。

Trial Reels: A New Way to Test Content

試用短片:測試內容的新方式

One of the most notable updates is the introduction of Trial Reels.
最引人注目的更新之一是試用短片的推出。
This feature allows users to upload reels that are not immediately visible to their followers.
此功能允許用戶上傳短片,這些短片不會立即對其追隨者可見。
Instead, these trial reels are shown to non-followers first, giving creators a chance to gauge their performance before deciding to share them with their main audience.
相反,這些試用短片首先會顯示給非追隨者,讓創作者有機會在決定與主要觀眾分享之前評估其表現。
While this could help refine content, it may also create unnecessary hurdles for users who are trying to engage their followers.
雖然這可能有助於精煉內容,但也可能為試圖吸引追隨者的用戶創造不必要的障礙。

Upcoming Editing App: Edits

即將推出的編輯應用程式:Edits

Instagram is set to launch a new editing app called Edits, expected to debut in February 2025.
Instagram 將推出一款名為 Edits 的新編輯應用程式,預計將於 2025 年 2 月首次亮相。
This app is anticipated to resemble existing editing tools like CapCut, particularly following the ban of TikTok and its associated apps.
這款應用程式預計將類似於現有的編輯工具,如 CapCut,特別是在 TikTok 及其相關應用被禁用之後。
Edits will likely feature auto-saving capabilities, making it easier for creators to work on their content without the fear of losing progress.
Edits 可能會具備自動保存功能,讓創作者在創作內容時無需擔心進度丟失。

The Controversial 4x5 Grid Update

具爭議的 4x5 網格更新

Another update that has sparked frustration among users is the shift from the traditional square grid to a 4x5 grid layout.
另一項引發用戶不滿的更新是從傳統的方形網格轉變為 4x5 網格佈局。
This change has left many wondering why Instagram opted to alter a feature that was widely embraced.
這一變化讓許多人不解為何 Instagram 選擇改變一個廣受歡迎的功能。
While there are ways to adjust photos for a cleaner appearance, the overall sentiment is that this update was unnecessary and has complicated the user experience.
雖然有方法可以調整照片以獲得更乾淨的外觀,但整體情緒是這一更新是多餘的,並且使用戶體驗變得複雜。

Three-Minute Reels: A Lengthy Addition

三分鐘短片:冗長的新增功能

Instagram has also extended the maximum length of reels to three minutes.
Instagram 還將短片的最大長度延長至三分鐘。
While this may benefit storytelling and high-quality content, the platform still prioritizes shorter reels, typically around 90 seconds.
雖然這可能有利於講故事和高質量內容,但該平台仍然優先考慮較短的短片,通常約為 90 秒。
This inconsistency across platforms can be confusing for creators who aim to repurpose content across multiple social media sites.
這種平台之間的不一致可能會讓那些希望在多個社交媒體網站上重新利用內容的創作者感到困惑。

New Highlights Tab: A Shift in Presentation

新精華標籤:展示方式的轉變

Instagram is introducing a highlights tab that will replace the traditional circle bubbles on user profiles.
Instagram 正在推出一個精華標籤,將取代用戶個人資料上的傳統圓形泡泡。
This change has not yet rolled out widely, but it signifies another alteration in how users can showcase their content.
這一變化尚未廣泛推出,但它標誌著用戶展示內容方式的又一次改變。
Many are questioning the rationale behind this update, as it seems to obscure features that were previously prominent.
許多人質疑這一更新的理由,因為它似乎掩蓋了之前突出的功能。

Clickable Links for Meta Verified Users

Meta 認證用戶的可點擊鏈接

Meta verified Instagram users can now include clickable links in their reels, but this feature is limited to higher-tier memberships.
Meta 認證的 Instagram 用戶現在可以在其短片中包含可點擊的鏈接,但此功能僅限於高級會員。
This could be a game changer for affiliate marketers and those promoting products, as it allows for direct linking without relying on third-party platforms.
這對於聯盟營銷者和推廣產品的人來說可能是個遊戲改變者,因為它允許直接鏈接,而無需依賴第三方平台。
However, the cost of this membership may deter some users.
然而,這項會員的費用可能會讓一些用戶望而卻步。

Streamlined Multiple Links in Bio

簡化的個人資料多鏈接功能

Instagram is enhancing the functionality of multiple links in user bios, making it easier to share various resources.
Instagram 正在增強用戶個人資料中多鏈接的功能,使分享各種資源變得更加容易。
This update could diminish the need for third-party link services, further consolidating Instagram's control over its platform.
這一更新可能會減少對第三方鏈接服務的需求,進一步鞏固 Instagram 對其平台的控制。

Translation Feature in DMs

私訊中的翻譯功能

A new translation feature in direct messages will allow users to communicate across language barriers.
私訊中的新翻譯功能將允許用戶跨越語言障礙進行交流。
This is particularly beneficial for creators with diverse audiences, enabling smoother interactions and broader engagement.
這對於擁有多元觀眾的創作者特別有利,能夠促進更順暢的互動和更廣泛的參與。

Understanding Instagram Ranking Metrics

理解 Instagram 排名指標

Instagram has clarified how its ranking system works, emphasizing the importance of watch time, likes, and shares.
Instagram 已經澄清了其排名系統的運作方式,強調觀看時間、喜歡和分享的重要性。
These metrics are crucial for determining the visibility of posts, and understanding them can help creators optimize their content strategy.
這些指標對於確定帖子可見性至關重要,理解它們可以幫助創作者優化其內容策略。

Insights Updates: A Double-Edged Sword

洞察更新:雙刃劍

Instagram is introducing new insights metrics, including view rates and views over time, to help creators analyze their content's performance.
Instagram 正在引入新的洞察指標,包括觀看率和隨時間變化的觀看次數,以幫助創作者分析其內容的表現。
While these metrics can provide valuable information, they may also overwhelm users who are not accustomed to detailed analytics, potentially hindering creativity.
雖然這些指標可以提供有價值的信息,但它們也可能使不習慣詳細分析的用戶感到不知所措,從而可能阻礙創造力。

FAQ

常見問題

Q: What are the recent updates on Instagram?
問:Instagram 最近有哪些更新?
A: Instagram has introduced several updates, including Trial Reels, a new editing app called Edits, a 4x5 grid layout, three-minute reels, a new highlights tab, clickable links for Meta verified users, streamlined multiple links in bio, a translation feature in DMs, and updates to Instagram ranking metrics.
答:Instagram 推出了幾項更新,包括試用短片、新編輯應用程式 Edits、4x5 網格佈局、三分鐘短片、新精華標籤、Meta 認證用戶的可點擊鏈接、簡化的個人資料多鏈接功能、私訊中的翻譯功能,以及 Instagram 排名指標的更新。

Q: What is the Trial Reels feature?
問:試用短片功能是什麼?
A: Trial Reels allows users to upload reels that are initially shown to non-followers, giving creators a chance to gauge performance before sharing with their main audience.
答:試用短片允許用戶上傳短片,這些短片最初顯示給非追隨者,讓創作者有機會在與主要觀眾分享之前評估表現。

Q: When is the Edits app expected to launch?
問:Edits 應用程式預計何時推出?
A: The Edits app is expected to launch in February 2025.
答:Edits 應用程式預計將於 2025 年 2 月推出。

Q: What is the 4x5 grid update?
問:4x5 網格更新是什麼?
A: The 4x5 grid update changes the traditional square grid layout to a 4x5 layout, which has frustrated many users who preferred the previous format.
答:4x5 網格更新將傳統的方形網格佈局更改為 4x5 佈局,這讓許多喜歡之前格式的用戶感到沮喪。

Q: How long can reels be now?
問:現在短片可以多長?
A: Instagram has extended the maximum length of reels to three minutes, although shorter reels around 90 seconds are still prioritized.
答:Instagram 已將短片的最大長度延長至三分鐘,儘管仍然優先考慮約 90 秒的短片。

Q: What is the new highlights tab?
問:新的精華標籤是什麼?
A: The new highlights tab will replace the traditional circle bubbles on user profiles, allowing for a different way to showcase content.
答:新的精華標籤將取代用戶個人資料上的傳統圓形泡泡,允許以不同的方式展示內容。

Q: Who can use clickable links in reels?
問:誰可以在短片中使用可點擊鏈接?
A: Clickable links in reels are available for Meta verified users, but this feature is limited to higher-tier memberships.
答:短片中的可點擊鏈接僅對 Meta 認證用戶可用,但此功能僅限於高級會員。

Q: What changes have been made to multiple links in bio?
問:個人資料中的多鏈接功能有什麼變更?
A: Instagram is enhancing the functionality of multiple links in user bios, making it easier to share various resources without relying on third-party link services.
答:Instagram 正在增強用戶個人資料中多鏈接的功能,使分享各種資源變得更加容易,而無需依賴第三方鏈接服務。

Q: What does the translation feature in DMs do?
問:私訊中的翻譯功能是什麼?
A: The translation feature in direct messages allows users to communicate across language barriers, facilitating smoother interactions for creators with diverse audiences.
答:私訊中的翻譯功能允許用戶跨越語言障礙進行交流,促進擁有多元觀眾的創作者之間更順暢的互動。

Q: What are Instagram's ranking metrics?
問:Instagram 的排名指標是什麼?
A: Instagram's ranking metrics include watch time, likes, and shares, which are crucial for determining the visibility of posts.
答:Instagram 的排名指標包括觀看時間、喜歡和分享,這些對於確定帖子可見性至關重要。

Q: What are the new insights updates?
問:新的洞察更新是什麼?
A: New insights metrics, including view rates and views over time, are being introduced to help creators analyze their content's performance, though they may overwhelm some users.
答:新的洞察指標,包括觀看率和隨時間變化的觀看次數,正在被引入以幫助創作者分析其內容的表現,儘管它們可能會讓一些用戶感到不知所措。

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