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Meta Ads Placement Selection Gone! Here's the fix...

#Social Media Marketing
2026-11-12 10:076 min read

Content Introduction
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The script explains that Meta has removed the ability to manually choose certain ad placements, but offers a workaround using advertising settings and value rules. By creating a placement-based rule set and setting the bid to decrease by the maximum 90%, advertisers can effectively suppress ads from unwanted placements, especially Audience Network. The method is presented as an imperfect but useful replacement for direct placement control.

Key Information

  • Meta has removed the direct ability to choose which ad placements ads appear on.
  • A workaround is to go to Advertising Settings, then Value Rules, and create a rule set.
  • In the rule set, choose the placement criteria and select the placement you want to avoid.
  • Instead of increasing the bid, set it to decrease by the maximum amount, 90%.
  • Apply the value rule to the ad sets you are running; this makes Meta unlikely to serve ads in that placement, especially Audience Network.
  • This is not a perfect replacement for manual placement control, but it helps limit unwanted placements.

Timeline Analysis

Content Keywords

Meta Ads Placement Workaround

Explains a workaround after Meta removed the ability to choose which ad placements to include or exclude. The method uses Advertising Settings, Value Rules, and a placement-based rule set to reduce bids by up to 90%, helping avoid ads running on the Audience Network.

Value Rules in Ad Account

Walks through how to create a rule set in Meta Ads by selecting placement as the criteria type, choosing the unwanted placement, setting the action to decrease bid, and applying the rule to specific ad sets.

Audience Network Bid Reduction

Focuses on using a 90% bid decrease to effectively limit delivery on the Audience Network. The speaker notes this is not a perfect replacement for manual placement control, but it can help reduce unwanted ad placements.

Related questions&answers

What changed in Meta’s ad placement options?

Meta removed the ability to directly choose which placements ads do and don't appear on.

Is there a workaround to limit ad placements on Meta?

Yes. You can use advertising settings and value rules to reduce bids for specific placements.

Where do I find the workaround in Meta Ads?

Go to your ad account, open Advertising Settings, then go to Value Rules and create a rule set.

What criteria should I select when creating a value rule?

Choose Placement as the select criteria type.

Which placement is usually targeted with this method?

The Audience Network is commonly targeted, though the method may apply to some other placements too.

Should I increase or decrease the bid in the value rule?

You should decrease the bid.

What is the maximum bid decrease mentioned?

The maximum decrease mentioned is 90%.

What happens after applying the value rule to ad sets?

Meta is much less likely to place ads on the selected placement within those ad sets.

Is this workaround a perfect replacement for placement selection?

No, it is not perfect, but it helps reduce unwanted placements.

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