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How to Grow on LinkedIn in 2026 (What's Actually Working)

#Social Media Marketing
2026-06-12 17:459 min read

Content Introduction
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In this video, the speaker shares insights on building a successful presence on LinkedIn from scratch. Emphasizing the importance of mindset, they advocate for viewing LinkedIn not as social media but as a crucial distribution channel for B2B companies. They recommend a strategic approach to content creation that includes understanding your audience and avoiding common pitfalls such as random posting or ineffective engagement techniques. Key takeaways include focusing on building trust through authority content, maintaining consistency, and leveraging SEO techniques. The speaker also underscores the necessity of nurturing relationships through thoughtful commenting and engagement, using existing expertise to tailor content effectively. They encourage viewers to develop their unique voice and point of view while providing actionable advice to foster community and engagement. The goal is to convert followers into clients through meaningful interactions and a well-structured content strategy.

Key Information

  • A person shares their strategy for starting on LinkedIn from scratch.
  • They highlight the need to rethink LinkedIn not as a social platform, but as a distribution channel for B2B companies.
  • Key strategies include shifting mindset, treating the LinkedIn profile like a landing page, and focusing on consistent posting to build authority and engagement.
  • Additionally, the importance of understanding niches within LinkedIn content creation is emphasized.
  • The speaker suggests using various content types such as growth content, authority content, and conversion content to guide potential customers through a funnel.
  • It’s crucial to engage genuinely with others on the platform to build relationships and trust.
  • The speaker mentions the necessity of extracting and systematizing personal expertise instead of creating content from scratch.
  • Lastly, they emphasize the importance of SEO for LinkedIn profiles and advise on content posting strategies based on when decision-makers are active.

Timeline Analysis

Content Keywords

LinkedIn Strategy

The speaker proposes a mindset shift in how one should approach LinkedIn, viewing it not as just a social media platform but as a critical distribution channel for business. They underline the importance of owning one's presence on LinkedIn rather than allowing competitors to dominate this space.

Content Agency Insight

The speaker runs a content agency that helps build LinkedIn profiles for businesses and highlights the importance of understanding the unique strategies required to engage different audiences effectively. They emphasize the need for tailored content strategies based on actual expertise rather than generalized advice.

Profile Optimization

Strategies for optimizing LinkedIn profiles are shared, underlining the need for a professional and clear profile picture, a well-crafted headline, and a deliberate about section that addresses potential clients' pain points.

Engagement Over Frequency

The speaker discusses the significance of engaging with existing followers through comments to leverage connections, suggesting that commenting can increase visibility more than just posting original content. They recommend consistently interacting within the first 90 days of starting on LinkedIn.

Content Creation Mentality

The speaker challenges the notion that one must continuously create content, instead advocating for a process of extracting existing knowledge and insights from past experiences and conversations in the industry.

SEO Practices on LinkedIn

The speaker stresses the importance of optimizing LinkedIn profiles for SEO by using keywords effectively. They also encourage treating LinkedIn newsletters similarly to blog posts for better visibility in search engines.

Consistency in Posting

The importance of consistent posting is highlighted as vital for building an audience. The speaker suggests a minimum of three posts per week and specifies optimal posting times based on audience engagement patterns.

Related questions&answers

What should I focus on when starting on LinkedIn?

Start by changing your mindset about LinkedIn, see it as a distribution channel for your B2B company rather than just social media.

How important is the profile setup on LinkedIn?

Your profile should be treated like a landing page with a clear headline, engaging photo, and an about section that highlights your problem-solution proof and call to action.

What type of content strategy should I implement on LinkedIn?

Implement a four-part content strategy including growth content, authority content, conversion content, and personal content that shares your unique perspective.

How frequently should I post on LinkedIn?

Aim for a cadence of five posts per week, but maintain consistency. If starting feels overwhelming, three posts per week is the minimum.

How should I approach commenting on posts?

Comment thoughtfully on posts from people whose audiences align with your target as it increases visibility and engagement.

What content trends should I be aware of for maximum engagement?

Pay attention to SEO strategies, use keyword-friendly alt texts for images, and ensure that your newsletter content is treated like blog posts.

How can I extract value from my existing expertise for LinkedIn content?

Extract insights from your experiences, client conversations, and internal documents to create content that showcases your expertise.

What should I avoid doing when starting to post on LinkedIn?

Avoid waiting until you feel ready, joining engagement pods, and posting generic content. Start commenting and interacting with others instead.

How do I build a personal brand on LinkedIn?

Cultivate a personal brand by consistently sharing content that reflects your unique point of view, engaging with your audience, and establishing your authority.

Why are comments more valuable than posts when starting out?

Comments help you tap into existing audiences and provide higher visibility than posts made to a new audience of zero.

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