TC

能讓我在2025年大獲全勝的第一名銷售漏斗策略（30% 轉換率）。

#社交媒體行銷
2025-08-07 21:3330 分鐘 閱讀

內容介紹

這段影片討論了低價漏斗在2025年的成效。This video discusses the effectiveness of a low ticket funnel in 2025.低價漏斗包含提供免費品以換取聯絡方式，然後在第二頁提供廉價商品。Low ticket funnels involve offering a free item for contact information, then offering a cheap item on the second page.講師介紹了一種特殊的五頁版本漏斗，稱為「節流漏斗」，使用者可以擁有兩個版本：一個普通版本，或者一個可以進行電話諮詢的版本。The instructor presents a special five-page version of the funnel called a 'throttle funnel' where the user can have two versions: a normal version or one where they can access a call.她強調，應讓那些花費超過200美元的人進行個人電話諮詢，因為他們很有可能購買更多產品。She stresses the importance to let those who spent over $200 have a personal phone call, as they are more than likely to buy another product.最後，你不應該提供太多選項，以免觀眾因選擇過多而感到無所適從，但銷售訂閱和電話諮詢來產生業務是有用的。On a final note, you should never have too many offers for the audience to be paralyzed with decision, but selling subscription and phone calls to generate business is useful.

關鍵信息

  • 講者正分享關於市場轉變以及銷售漏斗領域變化的洞見。
  • 目前最受歡迎的銷售漏斗，並且預計在2025年仍然有效，是一個低價銷售漏斗。 這種漏斗是循環式的，因為它在11年前也同樣有效。
  • 演講者介紹「油門漏斗」，其由五頁組成：(Yǎn jiǎng zhě jiè shào "yóu mén lòu dòu", qí yóu wǔ yè zǔ chéng:)a page for giving out something free in exchange for contact information,一頁提供免費贈品以換取聯絡資訊，(Yī yè tí gōng miǎn fèi zèng pǐn yǐ huàn qǔ lián luò zī xùn,)a page with a cheap offer,一頁提供價格低廉的優惠，(yī yè tí gōng jià gé dī lián de yōu huì,)a page for identifying hyper buyers,一頁用於識別超級買家，(yī yè yòng yú shí bié chāo jí mǎi jiā,)a second upsell page,第二頁是追加銷售頁面，(dì èr yè shì zhuī jiā xiāo shòu yè miàn,)and an "onboarding" (rather than order confirmation) page to keep the emotional buying loop open.以及一個「引導註冊」（而非訂單確認）頁面，以保持情感購買迴圈持續開啟。(yǐ jí yī gè “yǐn dǎo zhù cè” (ér fēi dìng dān què rèn) yè miàn, yǐ bǎo chí qíng gǎn gòu mǎi huí quān chí xù kāi qǐ.)
  • 在銷售漏斗的第二頁，提供了兩個關於產品的選項：一個是以基本價格銷售，另一個是以基本價格外加一次業務探索通話。
  • 講者並未關閉情感購買迴圈，而是在訂單確認頁面上沿用入門頁面的用語，使其保持開啟狀態；且運用相同的系統，可以用於銷售他們所有的核心產品。

時間軸分析

內容關鍵字

Okay, I will translate the article snippet "Sales Funnel Shift" into traditional Chinese, sentence by sentence.**Original: Sales Funnel Shift****Translation: 銷售漏斗的轉變 (Xiāo shòu lòudǒu de zhuǎnbiàn)**This literally means "Sales Funnel's Shift" or "The Shift of the Sales Funnel". It is a direct and accurate translation.

市場在銷售漏斗領域正經歷一場顯著的轉變，建議在業務中使用銷售漏斗的使用者密切關注。

Okay, I will translate "Low Ticket Funnel 2025" sentence by sentence into traditional Chinese. Since there's only one phrase, here are a few possible translations depending on the context. I will provide a few options and then stick with the most likely one for the ongoing translation if there are more sentences later.**Possible Translations:*** **直譯：** 低價漏斗 2025 (Dī jià lòudǒu 2025) - This is a very literal translation, using "低價" (dī jià) for "low ticket" and "漏斗" (lòudǒu) for "funnel." While understandable, it lacks nuance.* **較自然的翻譯：** 低門檻行銷漏斗 2025 (Dī ménkǎn xíngxiāo lòudǒu 2025) - This uses "低門檻" (dī ménkǎn), meaning "low barrier/threshold," which might be a better fit for the concept of "low ticket" as an entry point. "行銷漏斗" (xíngxiāo lòudǒu) specifies it's a marketing funnel.* **更側重目標客群的翻譯：** 入門級產品銷售漏斗 2025 (Rùmén jí chǎnpǐn xiāoshòu lòudǒu 2025) - This uses "入門級產品" (rùmén jí chǎnpǐn), meaning "entry-level product," focusing on the type of product. "銷售漏斗"(xiāoshòu lòudǒu) means sales funnel.**Choice for ongoing translation (assuming more sentences will follow):**Given that "low ticket" often implies an entry-level product designed to attract customers into a larger sales process, I think **入門級產品銷售漏斗 2025 (Rùmén jí chǎnpǐn xiāoshòu lòudǒu 2025)** is the best starting point.**Therefore, the translation is:****入門級產品銷售漏斗 2025**I will use this translation and adapt it appropriately if future sentences provide more context. Please provide the next sentence.

在2025年討論的殺手級工作流程漏斗是一個低價位的銷售漏斗。它由五個頁面組成，首先提供免費的東西以換取聯繫方式，然後在第二頁提供一個廉價的產品，以識別那些具有「熱錢包」的人。

Alright, here's a translation of "Five-Page Funnel Structure" into Traditional Chinese, sentence by sentence. Please provide the content you wish to have translated. I'm ready when you are.

Here's the translation of the article into traditional Chinese sentence by sentence:The five-page funnel includes:這五頁式銷售漏斗包含：1. A free lead magnet (PDF, guide)2. 一個免費的集客誘餌（PDF，指南）。3. A low-cost offer (5-97 USD) to identify open wallets4. 一個低價的產品（5-97 美元）來辨別願意花錢的客戶。5. A higher-priced offer (200 - 500 USD) for serious buyers to call6. 一個較高價位的產品（200 - 500 美元）讓有誠意的買家來電洽詢。7. A second upsell page8. 第二個追加銷售頁面。9. An onboarding page10. 一個新手引導頁面。The key is to keep the buying loop open, focusing on onboarding rather than a loop-closing confirmation.重點在於保持購買迴圈的開放，專注於新手引導而非一個結束迴圈的確認頁面。The absence of an open buying loop could impact the low ticket funnel.缺乏開放的購買迴圈可能會影響低價商品銷售漏斗的效果。

好的，這就為您將文章逐句翻譯成繁體中文：**Original:** Key to Success: Phone Calls**Translation:** 成功的關鍵：電話溝通

對於七到八位數營收的企業而言，重點在於產生更多電話來電。對於第二頁，增加了一個商業探索策略電話，其中最大的變化之一是以入門頁面取代訂單確認頁面。

好的，我將逐句把文章 "The Power of Three Offers" 翻譯成繁體中文。請提供文章內容，我會盡力翻譯得準確。

建議公司最多提供三種方案：核心方案、低價訂閱方案和高價商品。 提供過多的選擇可能會使市場混淆，導致猶豫不決。

Okay, here's a translation of "Throttle Funnel Strategy" into traditional Chinese, sentence by sentence. Because the title is short, I'll add a brief explanation of what the term often implies:**Original:** Throttle Funnel Strategy**Translation (with added context explanation):** 節流式銷售漏斗策略 (Jiéliú shì xiāoshòu lòudǒu cèlüè) - 這是一種銷售策略，旨在透過逐步篩選潛在客戶，集中資源於最有機會達成交易的目標對象之上。(This is a sales strategy aimed at gradually filtering out potential customers and focusing resources on the target audience most likely to complete a transaction.)**Explanation of the translation choices:*** **節流 (Jiéliú):** This translates to "throttle" but more accurately conveys the idea of restricting flow or reducing expenses. It highlights the idea of not wasting resources on every lead.* **式 (shì):** "Type" or "style," used to connect "節流" with "銷售漏斗."* **銷售漏斗 (xiāoshòu lòudǒu):** Accurate translation of "sales funnel."* **策略 (cèlüè):** Accurate translation of "strategy."* **這是一種銷售策略，旨在透過逐步篩選潛在客戶，集中資源於最有機會達成交易的目標對象之上 (Zhè shì yī zhǒng xiāoshòu cèlüè, zhǐ zài tòuguò zhúbù shāixuǎn qiánzài kèhù, jízhōng zīyuán yú zuì yǒu jīhuì dáchéng jiāoyì de mùbiāo duìxiàng zhī shàng):** This sentence adds context to make the translation clearer for someone unfamiliar with the term. It explains that the strategy involves filtering potential customers step-by-step and focusing resources on the most likely prospects to close a deal.**Important Considerations:*** **Context is Key:** Without knowing the specific context of the original article where this phrase appears, it's difficult to provide the absolute best translation. The translation above assumes a general understanding of sales and marketing.* **Alternative Phrasing:** Depending on the nuance desired, other words could be used for "throttle," such as: * **精簡 (Jīngjiǎn):** "Streamline" or "simplify" * **窄化 (Zhǎihuà):** "Narrow"If you provide the surrounding sentences or a paragraph from the original article, I can fine-tune the translation to be even more accurate. I can also translate longer passages sentence by sentence as you requested. Just provide the text!

利用一個「節流」漏斗，可以控制潛在客戶的湧入、調整廣告支出，並使用單一漏斗來銷售核心產品、建立名單、產生通話等等，進而達成五個頁面。

Okay, I will translate the phrase "Low Ticket Advantage" into traditional Chinese sentence by sentence, although it is only a title.**Original:** Low Ticket Advantage**Translation:*** **Low:** 低價 (Dī jià) - This means "low price" or "inexpensive".* **Ticket:** 票券 (Piào quàn) - This refers to "ticket" or "voucher", but can also broadly mean "product" or "offering".* **Advantage:** 優勢 (Yōu shì) - This translates to "advantage" or "superiority".**Combining them for the closest natural translation:****低價產品優勢 (Dī jià chǎn pǐn yōu shì)** - This translates to "The Advantage of Low-Priced Products." This conveys the general meaning most accurately in a business context.**Alternatively, focusing on the ticket aspect:****低價票券的優勢 (Dī jià piào quàn de yōu shì)** - This translates to "The Advantage of Low-Priced Tickets/Vouchers". This is suitable if the context is specifically about tickets or vouchers.Therefore, depending on the context, either of the above two translations would be suitable. The first one is more generalized, the second is more specific. If you were choosing, I'd likely use the first unless the article *explicitly* deals with actual tickets or vouchers.

低價漏斗正捲土重來，原因在於其能夠在廣告支出上達到損益平衡，而長期在這個領域的人也抱持著類似的看法。

Okay, I'll translate "Throttle Funnel Action plan" sentence by sentence into traditional Chinese.**Original:** Throttle Funnel Action plan**Translation:** 節流漏斗行動計畫**Explanation of each word's translation:*** **Throttle:** 節流 (jié liú) - This refers to the concept of restricting or controlling flow, often in the context of reducing spending or optimizing resource usage.* **Funnel:** 漏斗 (lòu dǒu) - This refers to funnel, often used in business to describe various staged approach to target audience and eventually achieving sales conversion* **Action plan:** 行動計畫 (xíng dòng jì huà) - This is a standard translation for "action plan."Therefore, a complete translation of "Throttle Funnel Action plan" would be:**節流漏斗行動計畫** (jié liú lòu dǒu xíng dòng jì huà)

好的，這就為你翻譯：1. 低價票代表著普遍來說願意消費的客群。2. 產生電話來電。3. 確認他們甚至還沒有購買任何東西，現在正在建立客戶名單。

相關問題與答案

A throttle funnel, also known as a throttle, is a pattern used in user interface (UI) and user experience (UX) design to **intentionally limit the rate at which users can perform a specific action or access a resource.** Think of it like a physical funnel: it restricts the flow, making it slower and more controlled.Here's a more detailed breakdown:* **Purpose:** To prevent abuse, protect system resources, improve performance, and/or enhance the user experience in specific situations.* **How it works:** Throttling mechanisms are put in place using programming logic, usually on the backend but sometimes also on the frontend. These mechanisms might involve waiting periods, rate limits, queues, or other methods to regulate user interactions.* **Examples:** * **API throttling:** Limits the number of requests a user can make to an API in a given timeframe (e.g., 100 requests per minute). This prevents overuse and potential denial-of-service attacks. * **Form submission throttling:** Prevents users from repeatedly submitting forms within a short time (e.g., waiting 10 seconds between submissions). This reduces spam and prevents unintended duplicate data. * **Search query throttling:** Limits the frequency of searches to avoid overwhelming the search server. * **Button disabling:** Temporarily disables interactive elements after they're clicked, requiring a short wait to re-enable. This prevents double-clicks which could lead to unexpected behaviorThrottle funnels are an important tool for managing user behavior and maintaining system stability. Good throttling mechanisms are designed to be transparent and provide helpful feedback to the user when they've reached a limit.

節流漏斗是一個五頁的漏斗，第一頁提供免費的東西來換取聯絡資訊（潛在客戶開發）。(Jié liú lòudǒu shì yī gè wǔ yè de lòudǒu, dì yī yè tígōng miǎnfèi de dōngxī lái huànqǔ liánluò zīxùn (qiánzài kèhù kāifā).)第二頁包含一個廉價的報價，以識別那些擁有「熱錢包」或願意花錢的人。(Dì èr yè bāohán yī gè liánjià de bàojià, yǐ shìbié nàxiē yǒngyǒu "rè qiánbāo" huò yuànyì huāqián de rén.)第三頁針對願意花更多錢的超級買家提供更昂貴的報價。(Dì sān yè zhēnduì yuànyì huā gèng duō qián de chāojí mǎijiā tígōng gèng ángguì de bàojià.)第四頁包含第二個追加銷售頁面，而第五頁是新客戶引導頁面。(Dì sì yè bāohán dì èr gè zhuījiā xiāoshòu yèmiàn, ér dì wǔ yè shì xīn kèhù yǐndǎo yèmiàn.)

Okay, here's a breakdown of strategies to ensure you sell your core, subscription, and high-ticket offers in your funnel:**1. Understand Your Funnel Structure & Customer Journey:*** **Map Your Funnel:** Visualize your entire funnel. Include entry points (ads, social media, content), lead magnets, tripwires, core offer, subscription offer, and high-ticket offer. Clearly define the actions you want prospects to take at each stage.* **Define Your Ideal Customer:** Know *exactly* who you are targeting for each offer. Their pain points, desires, and current situation will influence the messaging you use. You might even have different ideal customer profiles for different offers.* **Consider the Value Ladder:** Your offers should build upon each other, creating a natural progression. The core offer provides value and sets the stage for the subscription. The subscription offers ongoing support and additional benefits leading to the high ticket offer.* **Analyze drop off:** Utilize software to analyze the drop off rate between parts of your funnel. If a large group of people is dropping off between stages, identify what can reduce that number.**2. Craft Compelling Messaging and Offers:*** **Solve a Specific Problem:** Each offer should address a specific pain point or desire of your target audience. Clearly articulate the benefits and how it solves their problem.* **Compelling Headlines & Copy:** Use strong headlines that grab attention and compelling copy that highlights the value of each offer. Focus on benefits, not just features.* **Social Proof:** Showcase testimonials, reviews, case studies, and results from previous customers to build trust and credibility.* **Use Scarcity & Urgency (Ethically):** Create a sense of urgency and scarcity (if genuinely true) to encourage immediate action. Examples include limited-time discounts, limited quantities, or bonus offers that expire.* **Guarantees and Risk Reversal:** Offer a guarantee (e.g., money-back guarantee) to reduce the perceived risk for the buyer.* **Optimize landing pages:** Optimize your landing pages and checkout pages to make sure they are optimized for conversion.**3. Nurture and Qualify Leads:*** **Email Marketing Sequence:** A well-crafted email sequence is crucial. It should provide value, build trust, and gradually introduce your offers. * **Welcome Sequence:** After someone subscribes, welcome them and deliver on your lead magnet promise. * **Value-Driven Emails:** Share helpful content, tips, and insights related to their interests. * **Offer-Specific Emails:** Segment your list and send targeted emails to those who are most likely to be interested in a particular offer.* **Segmentation:** Segment your email list based on interests, behaviors, and demographics. This allows you to send more relevant and personalized messages.* **Lead Scoring:** Assign points to leads based on their actions (e.g., visiting specific pages, opening emails, downloading resources). This helps you identify the most qualified leads.* **Qualifying Questions:** Use surveys, quizzes, or questions in your email sequence to qualify leads and identify their needs.**4. Strategic Offer Placement & Timing:*** **Tripwire Offer:** A low-priced, irresistible offer immediately after someone subscribes. It's designed to convert prospects into buyers and identify serious customers.* **Core Offer After Tripwire/Lead Magnet:** After someone engages with your tripwire or lead magnet, present your core offer.* **Subscription Offer After Core Offer:** Introduce your subscription offer as a way to get ongoing support, access to exclusive content, or enhanced features related to the core offer.* **High-Ticket Offer After Core and Subscription:** Once they are engaged with your core offer and subscription they are already invested in you and your services. Target this audience that is already engaged through targeted ads and emails with your high ticket offer.* **Retargeting Ads:** Display targeted ads to people who have visited your website, abandoned their cart, or engaged with your content. Remind them of the value of your offers.**5. Optimize Your Sales Process:*** **Clear Call to Action (CTA):** Use clear and concise CTAs that tell people exactly what you want them to do (e.g., "Learn More," "Get Started," "Buy Now").* **Easy Checkout Process:** Make it easy for people to purchase your offers. Minimize the number of steps in the checkout process and offer multiple payment options.* **Upsells & Downsells:** * **Upsell:** Offer a more expensive or premium version of the product/service they are already buying. * **Downsell:** If someone declines the upsell, offer a less expensive alternative.* **Consider Payment Plans:** For higher-priced offers, consider offering payment plans to make them more accessible.* **Sales Pages:** Create high converting sales pages that sell the benefit of the product, and are optimized.**6. Testing, Tracking, and Optimization:*** **A/B Testing:** Test different headlines, copy, images, and CTAs to see what performs best.* **Track Your Metrics:** Track key metrics such as conversion rates, click-through rates, and revenue per lead.* **Analyze Your Data:** Use data analytics tools to understand how people are interacting with your funnel and identify areas for improvement.* **Continuous Improvement:** Continuously optimize your funnel based on the data you collect.**In summary:**The key to success is to understand your audience, provide value at every stage of the funnel, and make it easy for them to purchase your offers. Regularly test and optimize your funnel to improve its performance and maximize your sales.Good luck!

Okay, I understand. Please provide the article you want me to translate into traditional Chinese, sentence by sentence, while also ensuring that the translation emphasizes how each product offers a method to sell a phone call for customer engagement. I will do my best to capture the nuance and implication of your specific request.

A company has many product options, but here are 3 broad categories:1. **Existing Products:** This involves maintaining and optimizing the products the company already sells. This can include things like improving features, reducing costs, expanding into new markets with current products, or repackaging/repositioning them.2. **New Products:** This involves developing and launching entirely new products that the company has not offered before. This could be a completely innovative product, a new version of an existing product (a product line extension), or a product in a different category altogether.3. **Improved or Modified Products:** This category focuses on enhancing or changing existing products to meet evolving customer needs, address market trends, or incorporate new technologies. This could involve adding new features, improving performance, or redesigning the product for better usability.

Okay, here's a translation of "Core offer, Low ticket subscription, high ticket offer" into traditional Chinese, sentence by sentence:* **Core offer:** 核心產品/服務 (Héxīn chǎnpǐn/fúwù) - Literally, "Core product/service." Depending on the context, you might also consider: 主要產品 (zhǔyào chǎnpǐn) - Main product.* **Low ticket subscription:** 低價訂閱服務 (Dī jià dìngyuè fúwù) - Literally, "Low price subscription service."* **High ticket offer:** 高價產品/服務 (Gāo jià chǎnpǐn/fúwù) - Literally, "High price product/service."

Okay, let's break down the purpose of "Page 3 (Expensive Offer)" within a throttle funnel, considering the various contexts it could be used in. I need more context about the specific "throttle funnel" you're referring to, but I can give you the most likely and common reasons:**First, let's define "Throttle Funnel."** A "throttle funnel" is a marketing and sales strategy where you *intentionally* slow down the rate at which leads progress through the funnel. This might sound counterintuitive, but it's done for a few key reasons:* **Qualifying Leads:** To ensure that only the *most* qualified and motivated leads reach the later stages, especially those involving expensive offers.* **Building Scarcity/Exclusivity:** Slowing things down can make the offer seem more exclusive and desirable.* **Increasing Perceived Value:** Longer processes sometimes imply a higher level of service or specialization.* **Preventing Overwhelm:** Some prospects need time to process the value proposition before being presented with a high-ticket offer.* **Gathering More Data:** Use the increased time to gather more data and tailor offers and communications.**Now, onto Page 3 (Expensive Offer):** Here's the most probable reasoning:* **Qualification Stage:** Page 3, where the expensive offer is presented, *is the point where you really separate the serious buyers from the casual browsers.* By making the offer relatively high-priced compared to the initial entry points (page 1 and 2), you force leads to make a significant investment decision. This self-selects those who have the budget, commitment, and belief in the value of your product or service.* **Testing Conversion Readiness:** The expensive offer serves as a test of whether the lead is truly ready to convert. Have they internalized the problem you solve? Do they trust you enough to invest a significant amount? If they navigate to this page, it shows their interest level has increased.* **Maximizing Revenue (While Filtering):** You still want to *offer* the high-ticket item because some percentage of leads *will* buy it right away. It's an opportunity to significantly increase revenue from a subset of your audience. However, the "throttle" aspect ensures that fewer, but more qualified, leads see this offer. This can improve conversion rates on the expensive offer itself, as it's not being presented to people who are simply not ready for it.* **Alternative Offer Consideration:** If a lead doesn't convert on the expensive offer, the data and the leads can be used to introduce them to tier offerings that are in their budget.* **Segmenting for Targeted Follow-Up:** Perhaps leads that visited page 3 but do not convert are added to a special segment to receive more personalized information.**Possible Scenarios for Page 3's Content:*** **Direct Sales Page:** A dedicated landing page detailing the expensive product/service, its benefits, features, testimonials, case studies, warranty/guarantee, and a clear call to action (e.g., "Buy Now," "Schedule a Consultation").* **Application Page:** For high-end services, Page 3 might be an application form to pre-qualify leads further.* **Webinar/Demo Invitation:** Instead of a direct sale, Page 3 could offer a free webinar or personalized demo of the expensive product/service, requiring registration.* **Concierge Call Booking:** This could be the next step to speak to someone in sales, so they can ask questions.**To summarize, the main point of the expensive offer on Page 3 of a throttle funnel is to:**1. **Identify qualified leads.**2. **Generate higher revenue from a subset of the audience.**3. **Gather data about prospect behavior.**4. **Facilitate personalized follow-ups.**To get a more precise answer, please provide more context about the specific funnel you're referring to (e.g., the industry, the type of product/service, the content of the previous pages).

節流漏斗第三頁的重點在於尋找那些口袋裡急著花錢的買家，也就是那些想要購買更多東西的消費者。

You should avoid saying anything that could create uncertainty or anxiety in the customer's mind. Specifically, **don't include phrases that suggest the order might not go through successfully or that the delivery will be problematic.**Here are some examples of what to avoid:* **"Your order is being processed."** (Implies it's not confirmed yet) Instead, use: "Your order is confirmed and we're getting it ready to ship!"* **"We will try our best to ship your order soon."** (Sounds noncommittal and lacks confidence) Instead, use: "Your order will ship within [Timeframe]."* **"Delivery times may vary."** (Creates uncertainty) Instead, use: "You will receive a tracking number once your order ships so you can follow its journey." Or provide an estimated delivery date.* **"Please contact us if you don't receive your order within [Timeframe]."** (Focuses on a potential negative outcome) While offering contact information is good, this specific phrasing emphasizes a problem that hasn't happened yet.* **Anything related to out-of-stock items if the order was supposed to be fulfilled from existing stock.** If there are backordered items handled separately, it should be clearly communicated differently. Don't mention potential stock issues on items the customer expects to receive now.* **Vague language about shipping costs that could be interpreted as additional charges later.** The shipping cost should be crystal clear and final on the confirmation page.The goal of the order confirmation page is to reassure the customer they made a good purchase and to build anticipation for receiving their item. Focus on positive messaging and clear information.

Please provide the article you would like me to translate into traditional Chinese. I will translate it sentence by sentence without omitting any sentences.

更多視頻推薦

分享至: