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A minha estratégia de funil número 1 que está ARRASANDO em 2025 (taxas de conversão de 30%)
Introdução ao Conteúdo
Aqui está a tradução do artigo, frase por frase:This video discusses the effectiveness of a low ticket funnel in 2025.*Este vídeo discute a eficácia de um funil de baixo custo em 2025.*Low ticket funnels involve offering a free item for contact information, then offering a cheap item on the second page.*Funis de baixo custo envolvem oferecer um item gratuito em troca de informações de contato e, em seguida, oferecer um item barato na segunda página.*The instructor presents a special five-page version of the funnel called a 'throttle funnel' where the user can have two versions: a normal version or one where they can access a call.*A instrutora apresenta uma versão especial de cinco páginas do funil chamada de "funil de aceleração", onde o usuário pode ter duas versões: uma versão normal ou uma onde pode ter acesso a uma ligação.*She stresses the importance to let those who spent over $200 have a personal phone call, as they are more than likely to buy another product.*Ela enfatiza a importância de permitir que aqueles que gastaram mais de US$ 200 tenham uma ligação pessoal, pois é mais provável que comprem outro produto.*On a final note, you should never have too many offers for the audience to be paralyzed with decision, but selling subscription and phone calls to generate business is useful.*Em uma nota final, você nunca deve ter muitas ofertas para que o público fique paralisado com a decisão, mas vender assinaturas e ligações telefônicas para gerar negócios é útil.*Informações-chave
- O orador está compartilhando percepções sobre mudanças de mercado e alterações no espaço do funil de vendas.
- O funil de vendas favorito atualmente, e que se prevê que também funcione em 2025, é um funil de baixo ticket. Este tipo de funil é cíclico, pois também foi eficaz há 11 anos.
- O palestrante apresenta o "funil de aceleração", que consiste em cinco páginas: uma página para dar algo gratuito em troca de informações de contato, uma página com uma oferta barata, uma página para identificar hiper compradores, uma segunda página de upsell e uma página de "onboarding" (em vez de confirmação de pedido) para manter o ciclo emocional de compra aberto.
- Na página dois do funil, são apresentadas duas opções para a oferta: uma no preço base e a outra no preço base juntamente com uma chamada de descoberta de negócios.
- Em vez de fechar o ciclo emocional de compra, o orador o mantém aberto na página de confirmação do pedido usando a linguagem da página de integração; e o mesmo sistema pode ser usado para vender todos os seus produtos principais.
Análise da Linha do Tempo
Palavras-chave do Conteúdo
Okay, I'm ready. Please provide the article sentence by sentence, and I will translate each one into Portuguese.
O mercado está passando por uma mudança significativa no espaço de funis de vendas, aconselhando os usuários a prestarem atenção se utilizam funis de vendas em seus negócios.
Okay, here's the translation, presented sentence by sentence, assuming "Low Ticket Funnel 2025" is the title:**Original:** Low Ticket Funnel 2025**Translation:** Funil de Ticket Baixo 2025.
O funil de trabalho matador discutido em 2025 é um funil de baixo custo. Ele consiste em cinco páginas, começando com a oferta de algo gratuito em troca de informações de contato, seguido por uma oferta barata na página dois para identificar aqueles com 'carteiras quentes'.
Okay, here's the translation of "Five-Page Funnel Structure" sentence by sentence, assuming you are going to provide the article sentence by sentence:**Please provide the first sentence of the article.** I will then translate it into Portuguese. After that, provide the next sentence, and so on. This will ensure accuracy and maintain the flow of the text.
Aqui está a tradução do artigo, frase por frase:The five-page funnel includes:* O funil de cinco páginas inclui:1. A free lead magnet (PDF, guide)* 1. Um lead magnet gratuito (PDF, guia)2. A low-cost offer (5-97 USD) to identify open wallets* 2. Uma oferta de baixo custo (5-97 USD) para identificar carteiras abertas3. A higher-priced offer (200 - 500 USD) for serious buyers to call* 3. Uma oferta de preço mais alto (200 - 500 USD) para compradores sérios ligarem4. A second upsell page* 4. Uma segunda página de upsell5. An onboarding page* 5. Uma página de onboardingThe key is to keep the buying loop open, focusing on onboarding rather than a loop-closing confirmation.* A chave é manter o ciclo de compra aberto, focando no onboarding ao invés de uma confirmação que fecha o ciclo.The absence of an open buying loop could impact the low ticket funnel.* A ausência de um ciclo de compra aberto pode impactar o funil de ticket baixo.
Chave Para o Sucesso: Ligações Telefónicas.
Para empresas com faturamento de sete a oito dígitos, o foco é gerar mais chamadas telefônicas. Para a página 2, uma chamada de estratégia de descoberta de negócios é adicionada, com uma das maiores mudanças sendo as páginas de integração substituírem as de confirmação de pedido.
Okay, I'm ready. Please provide the article, "The Power of Three Offers," sentence by sentence, and I will translate each sentence into Portuguese.
Recomenda-se que as empresas tenham um máximo de três ofertas: uma oferta principal, uma assinatura de baixo custo e um item de alto valor. Oferecer demais pode confundir o mercado e causar paralisia.
Okay, I'm ready. Please provide the article text sentence by sentence, and I will translate each sentence into Portuguese.
Utilizar um funil 'throttle' permite controlar o fluxo de leads, ajustar os gastos com anúncios e usar um único funil para vender ofertas principais, construir uma lista, gerar chamadas e muito mais, para criar cinco páginas.
Okay, I'm ready. Please provide the article "Low Ticket Advantage" sentence by sentence, and I will translate each sentence into Portuguese. I will do my best to provide accurate and natural-sounding translations.
O retorno dos funis de baixo custo está acontecendo devido à capacidade de atingir o ponto de equilíbrio nos gastos com anúncios, com pessoas que estão neste espaço há muito tempo dizendo coisas semelhantes.
Okay, I'm ready. Please provide the article text, and I will translate it into Portuguese sentence by sentence. Just paste it here.
Aqui está a tradução do artigo frase por frase:1. Low ticket para significar apenas carteiras abertas em geral.2. Gerar ligações telefônicas.3. Certifique-se de que eles nem sequer compraram nada, agora construindo a lista.
Perguntas e respostas relacionadas
A throttle funnel, also known as a rate limiter or request limiter, is a mechanism used in computer systems to control the rate at which requests are processed or allowed to pass through a system. Think of it like a funnel that restricts the flow of liquid – it ensures that only a certain amount of data or requests can pass through within a given timeframe.Here's a breakdown of why and how they're used:* **Preventing Overload:** The primary purpose is to protect systems from being overwhelmed by a sudden surge in requests. This can happen due to legitimate traffic spikes or malicious attacks (like DDoS attacks).* **Resource Management:** Throttle funnels help manage server resources more effectively. By limiting the rate of requests, you can prevent a single user or application from consuming an excessive amount of resources (CPU, memory, bandwidth), ensuring fair allocation to all users.* **Improving Stability and Reliability:** By preventing overload, throttle funnels contribute to the overall stability and reliability of the system. They help ensure that the system remains responsive and available even under heavy load.* **Security:** They can be used as a security measure to mitigate the impact of Denial of Service (DoS) attacks and other malicious activities. By limiting the number of requests from a single source, you can reduce the effectiveness of these attacks.* **Enforcing API Usage Limits:** When offering an API, throttle funnels are used to enforce usage limits defined in the API's terms of service. This can prevent abuse, monetize usage, and ensure fair access for all API users.**How they Work (Simplified):**Throttle funnels typically work by tracking the number of requests received within a specific time window (e.g., per second, per minute, per hour). If the number of requests exceeds a predefined limit, subsequent requests are either:* **Rejected:** The request is denied, and the client usually receives an error code (e.g., HTTP 429 - Too Many Requests).* **Delayed:** The request is queued and processed later when the rate falls below the limit.* **Prioritized:** Some systems may allow certain types of requests to bypass the throttle funnel or have a higher priority, allowing them to be processed more quickly.**Common Algorithms and Implementations:**Several algorithms are used to implement throttle funnels, including:* **Token Bucket:** A bucket is filled with tokens at a defined rate. Each request removes a token. If the bucket is empty, the request is rejected or delayed.* **Leaky Bucket:** Requests are added to a queue (the bucket), and they are processed (leak out) at a constant rate. If the queue is full, incoming requests are rejected.* **Fixed Window Counter:** A counter tracks the number of requests within a fixed time window. The counter is reset at the beginning of each window.* **Sliding Window Log:** Each request is logged with a timestamp. To determine if a request should be allowed, the system counts the number of requests logged within the last time window.* **Sliding Window Counter:** Combines aspects of fixed window and sliding window log, dividing the window into smaller chunks, and estimating the request count by summing the completed chunks and the count of the current chunk.Throttle funnels can be implemented in various layers of a system, such as web servers, API gateways, firewalls, or even within the application code itself. The specific implementation depends on the needs of the system and the environment in which it operates.
Selling your core offer, subscription, and high-ticket offers in a funnel effectively requires a strategic approach focusing on value delivery, building trust, and guiding your audience through a well-defined path. Here's a breakdown of key strategies:**1. Audience Understanding and Segmentation:*** **Know Your Ideal Customer Profile (ICP):** Deeply understand your target audience – their needs, pain points, desires, and challenges. This knowledge will inform your messaging and offer positioning.* **Segment Your Audience:** Not everyone enters your funnel at the same stage of awareness or readiness to buy. Segment based on factors like website activity, email engagement, or previous purchases. Tailor your funnel path and offers accordingly. For example, someone new to your brand might need more introductory content before being presented with a high-ticket offer.**2. Funnel Structure and Content Strategy:*** **Clear Funnel Stages:** Define the stages of your funnel: Awareness (Top of Funnel - TOFU), Consideration (Middle of Funnel - MOFU), and Decision (Bottom of Funnel - BOFU).* **Value-Driven Content at Each Stage:** * **TOFU (Awareness):** Attract attention with valuable, free content like blog posts, social media updates, informational videos, ebooks, or checklists addressing common problems your audience faces. Focus on providing solutions and building authority. The goal is to educate and attract. * **MOFU (Consideration):** Provide more in-depth content that showcases your expertise and positions your core offer as a solution. Examples include webinars, case studies, free trials, lead magnets addressing specific pain points, or product demos. The goal is build trust and demonstrate value in preparation for the purchase. * **BOFU (Decision):** Focus on convincing potential customers to buy. Offer product comparisons, special promotions, testimonials, case studies demonstrating ROI, and personalized consultations. Address objections directly and create a sense of urgency. The goal is to convert and generate sales..* **Lead Magnet Strategy:** Use compelling lead magnets (free offers exchanged for contact information) to attract prospects and build your email list. Make sure the lead magnet is highly relevant to your core offer – it should be a "stepping stone."* **Tripwire Offer (Short-Term, Low-Priced Offer):** After the lead magnet, consider offering a low-priced product or service (the "tripwire") to convert leads into paying customers. This helps to overcome the initial hesitation to buy and demonstrates the value you provide. This often leads to purchases down the funnel if the customer is satisfied.**3. Email Marketing and Automation:*** **Email Sequence for Each Segment:** Create automated email sequences that nurture leads and move them through the funnel.* **Personalization:** Personalize your emails based on the recipient's interests, behavior, and purchase history. Use first names, remember specific events, and tailor offers based on their expressed needs.* **Value-Packed Emails:** Don't just bombard your subscribers with sales pitches. Provide valuable content, helpful tips, and relevant insights.* **Segmented Email Campaigns:** Send targeted emails to different segments of your audience based on their behavior and interests. For example, you might send a different email sequence to those who downloaded your ebook than to those who attended your webinar.* **Use of Storytelling:** Craft compelling stories that resonate with your audience and demonstrate the impact of your offers. Stories help to build an emotional connection and make your products more relatable.* **Regularly Clean Your Email List:** Remove inactive subscribers to improve deliverability and maintain a healthy sender reputation.**4. Offer Positioning and Presentation:*** **Clear Value Proposition:** Clearly communicate the value proposition of each offer – what problem it solves and what benefits it provides. Focus on the *outcomes* rather than just features.* **Price Justification:** Justify the price of your high-ticket offer by highlighting its unique features, benefits, and the results it delivers. Show the ROI.* **Social Proof:** Incorporate testimonials, case studies, and reviews throughout your funnel to build credibility and trust.* **Risk Reversal:** Offer a money-back guarantee or satisfaction guarantee to reduce risk and encourage purchase.* **Scarcity and Urgency:** Create a sense of scarcity (limited availability) or urgency (limited-time offer) to encourage immediate action. Use these ethically and sparingly.* **Clear Calls to Action (CTAs):** Use clear, concise, and compelling CTAs throughout your funnel to guide prospects towards the next step.* **Offer Stacking (Bundling):** Combine multiple products or services into a package to increase the perceived value and justify a higher price point. This works well for high ticket offers, where perceived value influences buying decisions.**5. Funnel Optimization and Testing:*** **Track Key Metrics:** Monitor essential metrics like conversion rates, click-through rates, open rates, and customer lifetime value (CLTV).* **A/B Testing:** Experiment with different elements of your funnel, such as headlines, copy, images, and CTAs, to identify what works best.* **Funnel Analysis:** Identify bottlenecks in your funnel where prospects are dropping off. Address the issues that are preventing them from moving forward.* **Customer Feedback:** Solicit feedback from your customers to understand their experience and identify areas for improvement.* **Iterate and Improve:** Continuously analyze your funnel performance, identify areas for improvement, and make adjustments accordingly. Funnel optimization is an ongoing process.**Specific Tips for Each Offer Type:*** **Core Offer:** This should be your primary product or service. Position it as the solution to the main problem your audience faces. Highlight its key benefits and features.* **Subscription Offer:** Emphasize the recurring value and benefits of your subscription. Focus on convenience, cost savings, exclusive content, or ongoing support. Show the long-term benefits and value.* **High-Ticket Offer:** Focus on the transformative results and long-term ROI that customers will achieve. Provide personalized consultations, custom solutions, and premium support. Show that it is a worthwhile investment. Use testimonials or case studies featuring customers experiencing great results.**Example Funnel Flow (Simplified):**1. **Awareness:** Blog Post on "5 Mistakes to Avoid When [Problem]"2. **Lead Magnet:** Downloadable Checklist: "The Ultimate Checklist for Soling [Problem]"3. **Tripwire:** Discounted mini-course or guide related to the checklist topic.4. **Core Offer:** Presentation of your main product/service as the comprehensive solution.5. **Subscription Email Sequence:** Emails highlighting the benefits of your subscription service (assuming relevant) and demonstrating continued value.6. **High-Ticket Consultations:** Offer personalized consultations to showcase the potential results of your high-ticket program for qualified leads.**Key Takeaways:*** **Focus on providing immense value at every stage of the funnel.*** **Build trust by consistently delivering high-quality content and demonstrating your expertise.*** **Understand your audience's needs and tailor your offers accordingly.*** **Continuously test and optimize your funnel to improve conversion rates.**By following these strategies, you can significantly increase your chances of successfully selling your core offer, subscription, and high-ticket offers within your funnel. Remember that building a successful funnel takes time, effort, and continuous optimization. Good luck!
A company has many options for products, but here are 3 common categories:1. **Goods:** These are tangible items that can be seen, touched, and stored. Examples include food, clothing, electronics, and furniture.2. **Services:** These are intangible activities or performances that provide value to customers. Examples include haircuts, consulting, transportation, and education.3. **Software/Digital Products:** These encompass digital goods and services, often distributed and accessed electronically. Examples include mobile apps, online courses, and streaming services.
In the context of a "throttle funnel" (often used in marketing and sales), "page 3 - expensive offer" serves a few key purposes:* **Maximize Revenue Generation:** The primary goal is to capture more revenue from customers who are willing to pay a premium for a higher-value offering. Not everyone will be satisfied with the initial product or service; some seek a better, faster, or more comprehensive solution. This page gives them that opportunity.* **Filter and Segment Customers:** By presenting a higher-priced offer, the funnel helps identify customers who are more serious, have a greater need, or possess a larger budget. This allows you to focus marketing efforts and resources on individuals with a higher lifetime value.* **Anchor Pricing:** Introducing a more expensive option can make the initial offer seem more appealing by comparison. This is a psychological tactic known as anchoring, where the initial price point influences the perception of subsequent prices.* **Cater to Different Customer Needs:** Some customers require more features, personalized support, or faster results. The expensive offer provides a solution tailored to their specific needs, ensuring they receive maximum value and satisfaction.* **Increase Overall Conversion Rates:** While not everyone will buy the expensive offer, its presence can indirectly improve the conversion rates for the other offers in the funnel. This is because it demonstrates the range of solutions available and positions the brand as a provider of quality products or services.* **Increase Customer Lifetime Value (LTV):** By selling a higher-priced product or service you immediately increase customer lifetime value. The additional revenue helps offset marketing and acquisition costs as well.In short, the "expensive offer" page in a throttle funnel is strategic way to boost revenue, segment customers, and cater to diverse needs, ultimately enhancing the overall effectiveness of the sales process.
Okay, here are some things you should generally avoid saying on an order confirmation page:* **"Your order may not be processed."** This creates uncertainty and anxiety after a customer has already committed to a purchase. The confirmation page should inspire confidence.* **Anything overly apologetic or negative (e.g., "Sorry for the delay...", "We're experiencing high order volume...")** While transparency is good in general, the confirmation page is for reassurance. Address potential delays proactively elsewhere (like on the product page or during checkout).* **Confusing or technical jargon.** Keep the language simple and easy to understand. This is not the place for complex logistical explanations.* **Anything that contradicts what the customer already believes to be true.** For example, if they chose and paid for express shipping, don't say "Standard shipping will be used."* **Information that is likely to change and then require you to update the page.** Avoid including specific shipping dates that are subject to change due to unforeseen circumstances. A date range is better if possible.* **Sales pitches or aggressive cross-selling.** While suggesting related products is okay, the primary focus should be on confirming the order details. Avoid pushy sales tactics.* **Anything that asks the customer to repeat information.** They already provided it during checkout. Don't ask them to confirm their address *again* on the confirmation page.In short, avoid anything that introduces doubt, confusion, negativity, or asks for redundant information on the order confirmation page. Focus on providing a clear and reassuring summary of their purchase.
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