How To Advertise On YouTube

1. Learning to Advertise on YouTube
2. Advertising Success on YouTube
3. Step-by-Step Guide to Setting Up YouTube Ads
4. Creating Your Ad
5. Setting Up Your Accounts
6. Technical Steps to Set Up Ad Campaigns
7. Crafting an Engaging Hook for Your Ad
8. Mastering the Art of Storytelling in Ads

Learning to Advertise on YouTube

Shh.. Hey. Getting annoyed by those ads on YouTube? You want to learn how to do it too? Okay, I'll show you. I'll show you on the whiteboard. And I'll show you right here on my computer exactly how to set up an ad so you make more money and stuff. Let's go.

Advertising Success on YouTube

Mom, I just learned how to advertise on YouTube. I don't know if you've seen my annoying ads all over YouTube. I put up over 54 million ads last year. And they work. They work great. It's a great place to advertise. Great place to reach people. Videos just the best medium. And I love YouTube.

Step-by-Step Guide to Setting Up YouTube Ads

So, if you want to learn how to advertise, in the next 5 minutes, I'm going to show you on my computer. I'm going to kind of concept things out here on the whiteboard. But hopefully by the end of this video, you will have come away with a step-by-step way to set up your ads on YouTube so you can get more (I don't know what you're doing.) maybe more leads for your business, more customers for your business, more whatever. It's easy to set up. Just follow along the steps and you'll see how to do it too.

Creating Your Ad

So, the first thing you need to do is you need to create the ad. Okay, obviously. And I'm going to show you how to create the ad, okay?

Setting Up Your Accounts

Second thing you need to do is you need to set up your accounts, okay? And setting up your accounts means you have to have a YouTube channel and you have to have a Google Ads account to advertise, right? (Duh)

Technical Steps to Set Up Ad Campaigns

So, step number 3 is we're going to set up our ad, okay? So, we have to actually... What I call the like technical Annoying bit for you. People who are not used to internet advertising. But I'm going to walk through everything step by step on my computer here and show you how you can do it.

Crafting an Engaging Hook for Your Ad

First off for the hook. The hook is you want to bring two subjects together for your ad that don't normally go together. So, a good example of this would be saying, 'In just a minute here, I'm going to show you how a goldfish got me laid over and over and over again?' You're like, 'What? How does the goldfish get you laid?' Something like that.

Mastering the Art of Storytelling in Ads

And what I also did is you can also give people a time constrain. You can say... Because on YouTube you have 5 seconds to catch somebody's attention. 5 seconds before they can skip that ad. So you need to have something really, really just like WHAT? What? You know, WTF? In that first 5 seconds to get people hooked and staying for the next 5 seconds.