TC

我賣出了價值四萬美元的婚禮入場券… 而且它永遠改變了我的事業。

#賺錢方法
2025-08-07 21:1217 分鐘 閱讀

內容介紹

在這段影片中，我將分享從販售我的婚禮門票所學到的行銷原則，目前已創造了四萬美元的收入。（在這段影片中，我將分享從販售我的婚禮門票所學到的行銷原則，目前已創造了四萬美元的收入。）我將以從最顯而易見到最令人震驚的順序列出這些原則。（我將以從最顯而易見到最令人震驚的順序列出這些原則。）1. 透過內容和展示有限的容量，來創造急迫性和稀缺性（FOMO效應/錯失恐懼症）。（一、透過內容和展示有限的容量，來創造急迫性和稀缺性（FOMO效應/錯失恐懼症）。）2. 透過事先測試受眾，來製造需求的故事行銷。（二、透過事先測試受眾，來製造需求的故事行銷。）這種故事行銷包含談論圍繞婚禮費用和債務的經驗，然後再引導到販售我自己的婚禮門票。（這種故事行銷包含談論圍繞婚禮費用和債務的經驗，然後再引導到販售我自己的婚禮門票。）尋求贊助商參與這場盛事並加以利用。（尋求贊助商參與這場盛事並加以利用。）我教授的這整個系統能讓你透過販售門票、品牌交易和整合以及贊助來獲利。（我教授的這整個系統能讓你透過販售門票、品牌交易和整合以及贊助來獲利。）投入的受眾會帶來更高的利潤。（投入的受眾會帶來更高的利潤。）

關鍵信息

  • 講者和他們的伴侶透過出售他們自己婚禮的門票賺了四萬美元，並且會分享他們在此過程中學到的行銷原則。
  • 緊急性和稀缺性，也被稱為「錯失恐懼症」效應，為這場活動創造了話題，幫助銷售門票。一開始門票銷售出現了高峰，而在婚禮日期臨近時又出現了另一個高峰。
  • 在製造需求方面，說故事至關重要。(Zài zhìzào xūqiú fāngmiàn, shuō gùshì zhì guān zhòngyào.)在社群媒體內容中講述故事，並預先在受眾身上測試。(Zài shèqún méitǐ nèiróng zhōng jiǎngshù gùshì, bìng yùxiān zài shòzhòng shēnshang cèshì.)
  • 講述故事包括分享一個關於婚禮相關高昂費用的瘋狂故事，這在她的觀眾中引發了討論。
  • 無論是購買婚禮的入場券，還是購買新的爐灶，人們都需要知道對他們有什麼好處。關鍵在於解決他們的問題、娛樂他們、滿足他們，或者給予他們一些價值。
  • 人們正在為了能夠宣稱自己參加了這場一生一次的體驗而付費。
  • 創造引發爭議的內容是有效的，因為它將內容推向更遠，使其成為一個引人注目的誘餌，就像一場奇觀表演。大多數其他的誘餌則是隱形的。
  • 以下為逐句翻譯：Business isn't always rational;商業並非總是理性的；people buy based on emotion, then justifying later based on logic and also that it's kind of theater.人們購買是基於情感，然後稍後再用邏輯來合理化，而且這有點像一場戲劇。The best content is a highly engaged audience.最佳的內容是高度參與的受眾。

時間軸分析

內容關鍵字

Okay, I'll translate the phrase "Wedding Tickets" into traditional Chinese, sentence by sentence:**Original:** Wedding Tickets**Translation:** 結婚入場券 (jié hūn rù chǎng quàn)

講者討論販售他們婚禮的門票，並產生了四萬美元的收入。 他們分享了與緊急性、稀缺性和 FOMO（錯失恐懼症）效應相關的行銷原則。 創造能夠激發興奮感和負面反應的內容，可以增加參與度和門票銷售，尤其是在活動日期臨近時。

Okay, please provide the article you want me to translate. I will translate it sentence by sentence into traditional Chinese, without omitting any sentences. I will focus on accuracy and natural phrasing.

講者著重強調了故事敘述在行銷中的作用，並以關於婚禮花費的社群媒體貼文為例，來引發辯論和興趣。 這個策略包含了製造兩極化的內容，以推動用戶參與度並利用受眾的情緒。

好的，讓我一句一句地將其翻譯成繁體中文：**Original:** Audience Engagement and Value**Translation:** 受眾互動與價值

講者強調，顧客需要感受到他們的金錢換來了價值。 這包括提供娛樂、解決問題，以及提供獨特的體驗。 這場婚禮為「鄉村影響」組織所做的回饋活動，增加了顧客所感受到的價值。

Okay, I will translate the article "Status and High-Ticket Illusion" sentence by sentence into traditional Chinese. Please provide the text. I'm ready when you are!

講者認為，高昂的價格往往是为了地位。(Jiǎng zhě rènwéi, gāo'áng de jiàgé wǎngwǎng shì wèi le dìwèi.)與會者付費是为了能够說他們參與了一個特殊的活動。(Yǔ huì zhě fùfèi shì wèi le nénggòu shuō tāmen cānyù le yī gè tèshū de huódòng.)兩極化的內容可以衝擊人們的邏輯，使他們更積極地參與。(Liǎngjíhuà de nèiróng kěyǐ chōngjí rénmen de luójí, shǐ tāmen gèng jījí de cānyù.)

贊助與策略夥伴關係

贊助者不只是捐款；他們是為了槓桿效應而投資。 Flowch，一款潛在客戶開發軟體，贊助了婚禮上的瓶裝水。 這提供了目標受眾，並且讓講者能真心誠意地為他們背書。

生意更關乎情感，而非邏輯。

發言者想指出，人們在以邏輯證明自己的決定之前，會先根據自己的情緒來購買產品。他們會做出被認為能吸引最多目光的行為，以便在平台上獲得最佳的互動。

Okay, I will translate "Creating a wedding funnel" sentence by sentence into traditional Chinese.**Original:** Creating a wedding funnel.**Translation:** 建立婚禮銷售漏斗。

講者建議前往 crash the partywithstephenarley.com，建立一個婚禮漏斗，以創造價值四萬美元的婚禮門票。 (講者建議前往 crash the partywithstephenarley.com，建立一個婚禮漏斗，以創造價值四萬美元的婚禮門票。)然後再參加「打造你的完美漏斗挑戰」，在那裡您將每天採取行動，持續五天。 (然後再參加「打造你的完美漏斗挑戰」，在那裡您將每天採取行動，持續五天。)

相關問題與答案

Let's imagine we have an article answering this question. Please provide the article text, and I will translate it into traditional Chinese, sentence by sentence, without omission. I'm ready when you are!

好的，我將逐句翻譯以下文章成繁體中文：**Original:** Urgency and scarcity (FOMO effect) and the importance of storytelling in manufacturing demand.**Translation:*** **Urgency and scarcity (FOMO effect):** 急迫性與稀缺性（FOMO 效應）：* **and the importance of storytelling in manufacturing demand.** 以及說故事在製造需求上的重要性。Thus, the complete translation is:**急迫性與稀缺性（FOMO 效應），以及說故事在製造需求上的重要性。**

Alright, please provide the article you want me to translate. I need the text of the article to translate it into traditional Chinese, sentence by sentence, maintaining the original meaning and not omitting any information. I will then show you the translation.

以下我將逐句翻譯：Creating content that made people feel like they would be left behind increased excitement.創造出讓人們感到會被拋在身後的內容，增加了興奮感。and the limited capacity of the wedding venue created a sense of urgency.且婚禮場地有限的容量，營造了一種緊迫感。

Here's a breakdown of the significance of storytelling in marketing wedding tickets:* **Emotional Connection:** Stories evoke emotions. By sharing a narrative about the couple, their journey, or the vision for their wedding, you create a deeper connection with potential guests. People are more likely to buy a ticket if they feel emotionally invested in the event.* **Differentiation:** In a world saturated with events, a compelling story helps your wedding stand out. It highlights what makes the couple and their celebration unique, capturing attention and sparking interest.* **Creating Anticipation:** A well-crafted story builds anticipation and excitement for the wedding. Teasing elements of the ceremony, reception, or special surprises can make guests eager to attend and experience the event firsthand.* **Clarifying the "Why":** Storytelling goes beyond the "what" and "where" of the wedding. It explains the *why* behind the celebration. It communicates the couple's values, their hopes for the future, and the significance of sharing their special day with loved ones.* **Making it Memorable:** A memorable story is more likely to be shared and talked about. This word-of-mouth marketing can significantly boost ticket sales and create a buzz around the wedding.* **Targeting the Right Audience:** Stories allow you to tailor your message to resonate with specific groups of people. You can emphasize aspects that will appeal to family, friends, or different circles of acquaintances.* **Justifying the Cost:** If wedding tickets are priced higher than average, a compelling story helps justify the cost. It communicates the value of the experience and convinces potential guests that attending the wedding is worth the investment.In essence, storytelling transforms wedding tickets from mere invitations into opportunities to be part of something special and meaningful.

故事敘述有助於製造需求，方法是在正式推出前先預先發布理念，並在觀眾身上測試，目的是在正式發售門票前，讓大家興奮地期待這場體驗。

Please provide me with the article or a summary of the presenter's talk. I need the content to be able to identify the marketing strategies being discussed. Once you provide the text, I'll be happy to tell you which strategies are mentioned.

讓事情呈現兩極化。有些人會非常喜歡它，有些人則會非常討厭它，而在這兩者之間沒有任何行銷的模糊地帶。

婚禮的入場券賣了多少錢？

婚禮入場券以57美元的價格出售；大多數人都認為這非常便宜。

Here are three ways to monetize a wedding:1. **Providing wedding services:** This is the most direct way. Offer services like photography, videography, catering, venue rental, wedding planning, floral arrangements, DJing, hair and makeup, officiant services, and creating custom decorations or favors. You charge fees for these services.2. **Selling wedding-related products:** Create and sell physical or digital products that couples need for their wedding. Examples include wedding invitations, stationery, decorations, favors, bridal accessories, wedding planning templates, checklists, and guides. You can sell these through online marketplaces, your own website, or by partnering with local wedding businesses.3. **Creating wedding-related content:** Develop content like a wedding blog, YouTube channel, podcast, or social media presence focused on weddings. Monetize this content through advertising, sponsored posts, affiliate marketing (recommending products and earning a commission), selling digital products (like e-books or courses), or offering membership programs.

透過銷售門票、品牌合作與整合，以及贊助。

贊助商尋找的東西是什麼？

這並非是捐贈本身。 而是良好的表現以及品牌得以成長的能力，因為他們的品牌被利用來成為人們令人興奮的活動（婚禮）的一部分。

That's a broad question, and the answer depends heavily on the specific context of "part-taking." However, here's a breakdown of qualities that generally make people more enthusiastic about participating in something, broken down by different scenarios:**Generally Appealing Qualities (Universal):*** **Inspirational Leadership:** People are drawn to leaders who possess a clear vision, passion, and the ability to articulate a compelling reason to participate. This includes genuine enthusiasm and a belief in the cause or project.* **Authenticity & Integrity:** Honesty, transparency, and a genuine commitment to their values make a person trustworthy and someone others want to be associated with. People are less likely to participate if they suspect ulterior motives.* **Competence & Expertise:** People are more likely to follow someone who is skilled and knowledgeable in the relevant area. They trust that the person knows what they're doing.* **Empathy & Understanding:** Leaders who can connect with others on a personal level, understand their needs and concerns, and demonstrate genuine care for their well-being are more likely to motivate them to participate.* **Positive & Encouraging Attitude:** Optimism and a belief in the potential for success are contagious. A positive and supportive environment fosters motivation.* **Communication Skills:** The ability to clearly communicate goals, expectations, and roles is crucial for effective participation. This includes active listening and providing constructive feedback.**Specific Scenario Examples:*** **Team Project:** People would be excited to participate with someone who is **collaborative**, **organized**, **reliable**, and **contributes equally**. They also appreciate someone who is **open to ideas** and **willing to compromise**.* **Volunteer Effort:** A person who is **passionate about the cause**, **demonstrates empathy**, and **is organized in their approach** will attract more volunteers. They should also be **respectful** and **appreciative** of the volunteers' time and effort.* **Social Event:** People are drawn to organizers who are **enthusiastic**, **inclusive**, **personable**, and **create a welcoming atmosphere**. They should also be **well-prepared** and **attentive to the needs of the attendees**.* **Political Campaign:** People are more likely to participate in a campaign led by someone who is **visionary**, **articulate**, **represents their values**, and **demonstrates integrity**. They also want to see someone who is **authentic** and genuinely cares about the issues.**In summary, people are generally excited to participate with someone who is a combination of:*** **Inspiring** (passion, vision)* **Trustworthy** (authentic, honest)* **Competent** (skilled, knowledgeable)* **Supportive** (empathetic, encouraging)* **Communicative** (clear, understanding)The *specific* mix of these qualities will depend on the context of the "part-taking" activity. Consider what motivates you to participate in something and what qualities you value in a leader or collaborator. That will give you a better idea of the profile of a person who can inspire participation.

人們參與能夠讓他們感受到地位的活動時，總是感到非常興奮，而這種地位感會讓他們更加投入到該產品或活動中。

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