Instagram REELS Marketing Strategy (NEW 2024)

1. Utilizing Auditory Associations in Instagram Reels
2. Implementing the Rate of Revelation in Your Instagram Reels
3. Creating Sensory Overload for Maximum Engagement
4. Choosing Trending Music and Sound Effects for Instagram Reels
5. Maintaining Viewer Engagement with Rate of Revelation
6. Achieving Sensory Overload Effect in Instagram Reels
7. FAQ

Utilizing Auditory Associations in Instagram Reels

There are three things you need to know if you want to create engaging, shareable, and viral Instagram reels. First, you need to use something called auditory associations. This sounds way fancier and more complicated than it actually is, but it's a crucial part to tapping into music and sounds that Instagram has proven to hold someone's attention, which is exactly what you want your reels to do. Get this part wrong, and it doesn't matter how smart or funny or creative your Instagram reels are – they're just not gonna work.

Implementing the Rate of Revelation in Your Instagram Reels

The next thing you need is something called the rate of revelation. Every single viral Instagram reel you've ever seen lives and dies by this rule. But don't worry if you've never heard of this before – most haven't. So I'll show you exactly what it means and how to implement it in your Instagram reels.

Creating Sensory Overload for Maximum Engagement

And lastly, you need to structure your reels to tap into a psychological phenomenon known as sensory overload. This will ensure that your reels get watched again and again and again. So let me show you how it's done, starting with the all-important auditory associations.

Choosing Trending Music and Sound Effects for Instagram Reels

When it comes to creating an engaging Instagram reel, one of the most important things you can do is choose the right music, song, or sound to go along with it. Not only will this give your reel a bit of an algorithm boost by tapping into a proven crowd favorite, but there's kind of a group intelligence at play here as well, almost like a massive 1 billion person focus group or survey where everyone on Instagram is all voting and weighing in on what songs they like most. And the most popular ones become trending audio.

Maintaining Viewer Engagement with Rate of Revelation

And on the note of keeping someone's attention and locked into your reels, let me show you one of the top marketing hacks that all creators know and use to keep people engaged and watching their content – it's called the rate of revelation. One of the best ways to hook people fast and keep them engaged throughout your Instagram reel is to increase the pacing of it and the overall speed that you're delivering insights, information, and/or entertainment.

Achieving Sensory Overload Effect in Instagram Reels

Of course, there is a way to make this even more effective, which is to turn the rate of revelation up to 11 and venture into the territory of sensory overload. Sensory overload occurs when your brain is getting more input than it can essentially process and work through. If you've ever had someone try to explain something new or complicated to you, and it feels like they're talking at you at a million miles a minute, then you know exactly what this feels like.

FAQ

Q: What is the importance of utilizing auditory associations in Instagram Reels?

A: Auditory associations are crucial for tapping into music and sounds that hold someone's attention, which is essential for creating engaging and shareable Instagram Reels.
Q: What is the significance of implementing the rate of revelation in Instagram Reels?

A: The rate of revelation is a key rule that every viral Instagram reel follows. Implementing it successfully is essential for capturing and maintaining viewer engagement.
Q: How can sensory overload be used to maximize engagement in Instagram Reels?

A: Structured correctly, sensory overload can lead to Instagram Reels being watched repeatedly. It taps into a psychological phenomenon that ensures high engagement levels.
Q: Why is choosing trending music and sound effects important for Instagram Reels?

A: Selecting the right music or sound enhances engagement by tapping into popular choices and leveraging the algorithm's favoritism towards trending audio.
Q: How does maintaining viewer engagement with the rate of revelation benefit Instagram Reels?

A: Increasing the pacing and speed of delivery through the rate of revelation is an effective strategy for hooking the audience quickly and keeping them engaged throughout the Instagram Reel.
Q: What is the sensory overload effect in Instagram Reels and how can it be achieved?

A: Sensory overload occurs when the brain receives more information than it can process, leading to heightened engagement. Increasing the rate of revelation can push this effect even further in Instagram Reels.