CBD Marketers BUSTED by the FTC!

1. The Regulatory Crackdown on CBD Marketers
2. FTC Lawsuits Against Non-Profit CBD Marketers
3. Illegal Claims and Marketing Practices in CBD Industry
4. The Legal Risks of Making False Medical Claims in Marketing
5. Challenges Faced by CBD Marketers in Adherence to Regulations
6. Ethical Marketing Practices and Compliance with Regulations
7. Keys to Success and Caution in Affiliate Marketing
8. Opportunities and Training for Affiliate Marketers
9. Engagement and Follow-Up in Affiliate Marketing
10. FAQ

The Regulatory Crackdown on CBD Marketers

John Christani here. Whoa, okay. A lot of CBD marketers are getting busted by the Federal Trade Commission, which regulates all the marketers in the U.S. This is crazy. By the way, these are federal lawsuits. There are many more cases against CBD marketers that I have not been looking at. I just am addressing two here. CBD products are also very popular on affiliate networks right now, and they're blowing up. But it's obviously causing some backlash from the U.S. government.

FTC Lawsuits Against Non-Profit CBD Marketers

Now, an interesting thing about some of these cases is that generally speaking, the FTC would only prosecute companies that have earned at least 50 million dollars a year. But in these cases, you're seeing that these companies didn't necessarily even make 50 million dollars. I think in one of the cases, they only earned seven million dollars from their scams. So the FTC is lowering their bar to go after marketers that are doing things they don't like, and you'll see the reasons why.

Illegal Claims and Marketing Practices in CBD Industry

In this first case, it's just really bad. I mean, it's disgusting. First off, they framed themselves as a non-profit. They said they were a non-profit. Second off, they said their CBD products could cure cancer. Now, the reason why the U.S. government is going after marketers at lower levels, especially in some of these CBD cases, is because it is an ingestible product. Anytime you have an ingestible product where you actually put it in your body, the government and, just in general, is much more scrutinizing what these people are doing because you can possibly die.

The Legal Risks of Making False Medical Claims in Marketing

These marketers are selling an ingestible, and you can't claim to cure cancer, folks. I mean, of course, that's going to get you sales. There's a lot of people with a lot of conspiracy theories out there that claim they can cure cancer and whatnot. But when it comes to medical advice, you have to tread very carefully. OK, tread very carefully.

Challenges Faced by CBD Marketers in Adherence to Regulations

In these, this company was using YouTube ads and they just went over the line. The next CBD marketer that is getting sued by the U.S. government, it's named Steve's CBD Store. And what I actually kind of like about what's kind of endearing about this marketer, Steve, I'm supposing his name is, is his website is complete crap. OK, it sucks and it looks like it was made in 1998. It's just a very old-school looking website selling, you know, CBD meds. And it goes to show that you don't need a good-looking website to be able to sell lots of products.

Ethical Marketing Practices and Compliance with Regulations

But he made one big mistake is that this guy is claiming to cure diseases and other illnesses and I think even cancer with his CBD meds. And once again, folks, if you're going to be making claims, there's a certain degree of marketing puffery or whatnot you can add to put in your advertisements and in your funnels. You can't make medical claims.

Keys to Success and Caution in Affiliate Marketing

So I hope this video has been informative and taught you a little bit about what not to do. There are things you can learn from these cases though of what to do, and you see that supplements are selling very well on YouTube ads, right? You see that you don't need a good website. You don't need a fancy website designer. You don't need anything like that to sell millions and millions and millions of dollars worth of products. So those are good takeaways.

Opportunities and Training for Affiliate Marketers

I spend thousands of dollars a day on YouTube ads both for my products and other companies' products. And you can learn more about how to be an affiliate marketer going to my training course down in the link in the description. There's a free training. If you want to work with your local community, if you're based in the US, Canada, Australia, New Zealand, UK or Ireland, you can work with my company Marketing Tech as a local marketing consultant and work with local businesses to do marketing for them.

Engagement and Follow-Up in Affiliate Marketing

Thanks for watching. If you enjoyed this video, give me a hurrah, give me a like, smack that subscribe button, and ring that notification bell so you can be informed of when I do one of my live streams. I do live streams only occasionally, but I do like interacting with you guys live, and the only way you'll find out about that is if you hit the notification bell. Talk to you soon. Have a good day. Go out and market some.

FAQ

Q: What is the Regulatory Crackdown on CBD Marketers?
A: The Federal Trade Commission (FTC) is cracking down on CBD marketers in the U.S. for illegal marketing practices and false medical claims.
Q: Why are FTC Lawsuits Targeting Non-Profit CBD Marketers?
A: The FTC is pursuing cases against both profitable and non-profit CBD marketers who make false claims or engage in deceptive marketing practices.
Q: Why is the U.S. Government Targeting CBD Marketers?
A: The U.S. government is targeting CBD marketers due to concerns over illegal claims, especially related to health benefits and diseases like cancer.
Q: What are the Legal Risks of Making False Medical Claims in CBD Marketing?
A: Making false medical claims, such as curing diseases like cancer, in CBD marketing can lead to serious legal consequences and regulatory actions.
Q: What Challenges do CBD Marketers Face in Adhering to Regulations?
A: CBD marketers face challenges in adhering to regulations when marketing ingestible products like CBD, especially when making health-related claims.
Q: Why is Compliance with Ethical Marketing Practices Important for CBD Marketers?
A: Compliance with ethical marketing practices is crucial for CBD marketers to avoid legal issues and maintain consumer trust in the industry.
Q: What are the Keys to Success and Caution in Affiliate Marketing for CBD Products?
A: Success in affiliate marketing for CBD products requires caution in making claims and strict adherence to regulations to avoid legal repercussions.
Q: What Opportunities and Training are Available for Affiliate Marketers in the CBD Industry?
A: There are opportunities for affiliate marketers in the CBD industry, but it is important to undergo proper training and comply with regulations to succeed.
Q: How can Affiliate Marketers Improve Engagement and Follow-up with CBD Customers?
A: Engagement and follow-up in affiliate marketing for CBD products can be improved through interactive content, subscribing to updates, and maintaining customer relationships.