Facebook Ad Hacks to EXPLODE Local Businesses

1. The Importance of Targeting Adjustments for Local Businesses on Facebook and Instagram
2. Optimizing Location Targeting for Local Businesses on Facebook and Instagram
3. Leveraging Offers for Local Businesses on Facebook and Instagram
4. FAQ

The Importance of Targeting Adjustments for Local Businesses on Facebook and Instagram

Okay, so the first point that I want to make when it comes to running Facebook ads for local businesses is that you need to make targeting adjustments. I see a lot of local business owners get this wrong when they run Facebook and Instagram ads. They watch a targeting tutorial from someone like me and implement advice that’s actually designed for national or international advertisers. You need to adjust things. The big difference when it comes to targeting for local business is that you are usually advertising to a much smaller population because you’re only going to be advertising locally, and there’s going to be far less people in that local area than there are in the whole country or in multiple countries in comparison to what some other advertisers may be able to target. That means you need to do things a bit differently. Now, this is particularly important if you’re using original audience settings where your targeting criteria are hard constraint.

Optimizing Location Targeting for Local Businesses on Facebook and Instagram

The next point related to that, still to do with targeting, is around the location targeting. You want to set your location targeting criteria in the area where you actually operate. So only advertise to an area where you think it’s realistic that customers will come to visit your location, if you're that type of local business, or where you are willing to travel to serve as a customer. So, if you are that type of local business, I see a lot of advertisers think, “Well, my audience size is going to be too small if I just do, say, my local town; therefore, I’m going to do my local town plus 25 miles.” And it’s like people aren’t going to drive 25 miles to sign up to a gym that’s too far. They’re going to find one more local to them, right? Depending on your business, you need to really have a think about what’s realistic for most people that they are going to travel here or are willing to travel, depending on your business type. Don’t artificially inflate the audience size just to keep Meta happy. And when you do enter in your location targeting, just to quickly clarify, that if you’re using Advantage Plus audience, that is done in the audience control section and that is a hard boundary.

Leveraging Offers for Local Businesses on Facebook and Instagram

Now, the other benefits of advertising locally is that offers are really powerful. It’s actually one of the things that I like most about advertising local businesses is that the leverage and the competitive advantage you get from having an offer is really amplified because of what the competition are doing. When you’re advertising nationally or internationally, particularly in some of the more lucrative, more competitive markets, you are competing against brilliant marketers, marketers that have read, for example, Alex Hoomo’s $100 million offers book, and they are trying to implement these incredible offers to try and get lots of new customers. So, it can be really hard to stand out, and in some industries like the marketing space, actually, the offers are getting more and more ridiculous and the guarantees are getting more and more impossible, possible, and you know that people can’t deliver. But those offers are out there in the world, and it's making it harder for other people...

FAQ

Q: What is the importance of targeting adjustments for local businesses on Facebook and Instagram?
A: Targeting adjustments are crucial for local businesses on Facebook and Instagram to ensure that ads are reaching the right audience within a specific geographic area. It involves making necessary tweaks to the targeting criteria to align with the smaller population size of a local area.
Q: How can location targeting be optimized for local businesses on Facebook and Instagram?
A: Location targeting for local businesses on Facebook and Instagram should be set to the area where the business operates or where customers are willing to travel from. It is important not to artificially expand the audience size beyond what is realistic for the business, and to prioritize the actual locality of potential customers.
Q: What are the benefits of leveraging offers for local businesses on Facebook and Instagram?
A: Offers play a significant role in the success of advertising for local businesses on Facebook and Instagram. They provide a competitive advantage and can help businesses stand out in a market where the competition may be implementing strong marketing strategies. Offers are particularly powerful in local advertising where they can have a greater impact due to the localized nature of the audience.