Rich people don't learn from poor professors. And in this video, I'm going to be showing you my 3-step system for creating commercials or ads. Specifically for YouTube and Facebook. So, here in my ski chalet, I'm going to show you my 3 steps to creating a commercial for YouTube or Facebook. Advertising specifically. Sorry, I'm making fun of Ty Lopez. But seriously, here's the 3 steps that I do to create ads for YouTube. I spend just hundreds of thousands and millions of dollars between YouTube and Facebook advertising my products and other people's products and services as an affiliate marketer. Now, the 3 steps are simple. It's HSE. And I'm going to be going through each of these.
Second thing is you want to have a good story. Everything. Marketing. All marketing is. All sales is. Its storytelling. It's good directed storytelling that should overcome objections while you're telling the story and display the benefits of the product you're selling. Now, the way I like to tell stories is you can't just dive in a long story. Don't you hate it when you're talking to somebody you say, "Oh, you dog got sick? What happened?" And they launch into like this 10-minute story and you're just like, "Bro, I didn't want to add much detail." You know, it's like, "Okay..." Like, you told me your dog was sick. Give me like 2 more sentences, right? And you're like, "Well, you know I thought he'd really like this garlic chicken I got from Zankou chicken. You know, the Mediterranean chicken place and I guess dogs can't eat garlic. So he just diary it all over my kitchen." You're like, "Haha!" Like I got a little more detail. That's all I want to know. I don't want the 10-minute version. I just wanted to the 30 seconds longer version. Now, after those 2 sentences, if they were to say, "You diary it all over the kitchen? Really? Like what would you do next?" They're giving you permission to go into a little bit of a longer, right? I'm going to spare you the detail about what happened my dog. But the point is they give you permission to go in along or detail. So, you told them one sentence. Came to my formula. Told them two sentences. Told them 4 sentences. And then what I like to do... Let's say I tell the 4-sentence story. What you can do with a story.
Let's get down to the last thing. The last thing of doing a good commercial is editing. This is... I don't know how to do this stuff. But I pay people to do it. Now, for YouTube, YouTube ads are driven. And TV ads as well, are driven by visuals. If I filmed myself and I did this hook, I would take that video. And what I would do for YouTube is I would splice some b-roll into it. I'd splice some b-roll of me using markers and creating stuff. And I'd splice um b-roll of like... You know, a close-up of the marker and a pan around. I do whatever. I'd add in some b-roll of some cool stuff. The visuals is what drives YouTube users because they're watching the ad and they're listening. They're hearing your language while you do is talking of through the ad. But they want to be visually engaged as well. The way Facebook ads need to be edited.
Q: How do you create attention-grabbing hooks for ads?
A: You can create attention-grabbing hooks for ads by following a 3-step system specific to YouTube and Facebook advertising. The steps are outlined in the provided paragraph.
Q: What is the importance of crafting compelling stories in marketing?
A: Crafting compelling stories is crucial in marketing as it helps to overcome objections, display product benefits, and engage the audience. The paragraph provides insights into effectively telling stories in marketing.
Q: What are some effective editing techniques for video ads?
A: Effective editing techniques for video ads include visually engaging the audience with b-roll footage, focusing on visuals to drive engagement, and utilizing editing skills to enhance the quality of the ad. The paragraph details the importance of editing in creating impactful video ads.
