Hi guys, welcome back to my channel. Today's video is going to be a quick introduction. Well, I say quick. I'm going to try and make it quick. Um, introduction to Instagram search. I'm going to tell you what it is, why it's important. I'm going to tell you what you can do utilize it to help you grow and reach more people on Instagram. So, if that sounds of interest, carry on watching.
So, first of all, what is Instagram search? Instagram search is basically the system which allows you to search through millions of posts and accounts and videos and content to find content that you are interested in. So, for example, if cooking, I would, wow, I would search the word food or cooking or recipes into Instagram. So, let me just do a live demo with you right now. So, I've got opened up Instagram and I've pressed this icon on the bottom there with the little magnifying glass and then it's come up with something that says search. And then it also comes up with suggestions of things that you might want to search for because they obviously pay attention to me. Finally, that festival outfit's there. I don't think that should be on my business page but anyway, I'm going to search for recipes. Here we go. You'll see that it comes up with the option to click on the recipe keyword and then you get a bunch of different content which Instagram has decided is worthy of your eyes and which is related to the word recipe. So, you can browse it and you can even see additional keywords at the top there which allows you to browse more specific areas even further.
Why does this matter? Why is Instagram search relevant to you? Now, if you get really good at utilizing Instagram search and you actually optimize your profile on your content to the point where your posts are showing up under keywords, you are getting access to a really warm audience. And who I define as a warm audience are people who are basically super likely to enjoy your content, right? So, in sales, you call them like a warm lead because they're someone who's likely to purchase whatever you're selling. So, in this context, let's imagine that I've just searched for recipes online. I've just searched recipes on Instagram. So, I am looking for content about food recipes. I'm seeking that content out, actively seeking that content out. If you position yourself in front of me by utilizing Instagram search and I find your content, the chances of me deciding to follow you are pretty high because I'm looking for someone who shares recipes and you're that person. Now I've met you, I've seen your profile, and I'm probably going to click, and after that, I'm probably going to follow you because we've already established I am looking for accounts which share recipes, right? So, that's why Instagram search is important to you, and that is why you need to learn to utilize it.
Okay, so we've spoken about what search is, why it's important. Now I want to quickly talk about what happens when you search for content on Instagram's backend. So, Instagram's almighty algorithm, what does it do? What signals does it look for when you are actually searching a keyword? So, the first thing it's going to look at is the actual text that you've used. So, say you're searching recipes. Instagram will notice that you're searching for recipes, and then it will scour up posts, bios, profile names for that word, for the word recipe, and that is one of the ways that it's going to identify potential content to show you. Now, the other thing that it looks at is that person's activities. The person who's searching for recipes. So, in this example, me, it's going to look at what kind of accounts I usually engage with, what kind of hashtags do I follow, that kind of stuff, and if they find any accounts that I have engaged with in the past and who is using those keywords, they're more likely to show that person's content to me first or higher up in the ranking than other people's content. Now the last thing you look at is basically the popularity of the content.
So, what are my top tips for utilizing Instagram search and trying to get yourself as high up in that ranking as possible? My first tip for you is to include keywords in your Instagram bio. Ideally in your name, but also in just the general copy of your bio. You also want to be paying attention to what keywords you're using in your captions and of course your hashtags. People keep on saying that hashtags don't work, they're useless. Even if you're having trouble getting reach from the hashtags you're using, which if you have, I recommend checking out this video where I share my complete hashtag strategy with you in it, but if you're having issues getting reached on your hashtags, please know that your hashtags are still serving a purpose. And that purpose is that it's helping Instagram categorize what your content is. You using the hashtag recipe is increasing your chances of that post showing up when I search for the keyword recipe. And the last tip I'm going to give you is to focus on your engagement. So I mentioned before that one of the signals that Instagram looks for is whether or not the person searching that keyword has engaged with your account in the past. Now, engagement works two ways, and more often than not if you get good at giving engagement, you often get engagement back. I have a whole video on this, which I'm going to link to up here. I recommend giving it a watch if you're keen to hear more about how you can improve your engagement and encourage more people to engage with your content.
So, that was my super quick whistle-stop tour of Instagram search, what it means, why it matters, and some quick tips on how you can start to utilize it. If you're looking for something a lot more in-depth, then lucky for you, I am creating an Instagram marketing course. This course will be for all business owners who are looking to scale their businesses using Instagram. So, the course is not ready yet; I am working super hard on it. But I do have a mailing list that you can sign up to, and if you do, you will be the first to hear about when it's launched, and you'll also get an exclusive discount.
Q: What is the Instagram search function?
A: Instagram search is a system that allows users to search through millions of posts, accounts, videos, and content to find content that they are interested in.
Q: Why is Instagram Search important?
A: Instagram Search is important because it allows users to reach a warm audience, people who are actively seeking out content related to what they are offering. By optimizing their profiles and content for search, users can attract followers who are more likely to engage with their content.
Q: How does Instagram's backend algorithm work with search?
A: Instagram's backend algorithm looks at the text used in the search, the user's past activities, and the popularity of the content to deliver relevant search results to the user.
Q: What are some tips for utilizing Instagram Search effectively?
A: Some tips for utilizing Instagram Search effectively include including keywords in your bio, using relevant keywords in captions and hashtags, and focusing on engagement to improve your chances of appearing in search results.
Q: Is there an Instagram Marketing Course available related to Search and Optimization?
A: Yes, there is an Instagram Marketing Course being created for business owners looking to scale their businesses using Instagram. The course is not yet ready, but users can sign up for a mailing list to be notified about its launch and receive an exclusive discount.
