If you advertise on Facebook long enough, it is inevitable that your ad account will be disabled. [Music] And that's if you've done nothing wrong and you haven't broken the rules. That statement should not be true but unfortunately it is. The automatic ad account disabling process that Meta uses is terrible. It's the worst thing about Facebook advertising, but fortunately there are things you can do to get your ad account back when it has been disabled. That's what we're covering now.
I imagine that a lot of people who have found this video have recently had their Facebook ad account disabled. If that's you, my first piece of advice is to not panic. Oh my God, okay, it's happening. This happens all the time. It's not a disaster by any means. There are things that can be done. This even happens to us. We're an agency that has a hundred plus client accounts in our business manager at any one time, and I'd say at least once a month we will have a client ad account get disabled. Oh, come on, we obviously know the rules. We don't break them. They're being disabled incorrectly.
The next thing I recommend you do is this: go to facebook.com/business/help. That'll bring you through to a page that looks like this. This is basically Meta's business help center, and they've got all sorts of FAQs and things like that. But the part that I want you to focus on is to scroll down here and click on this 'Find answers or contact support' section. They've got a 'Get started' button underneath. You can see there's personalized help; there's loads of standard questions where you can click on these and find answers and things like that. It's not normally that useful, particularly if you haven't actually broken the rules because the only way you're going to get your ad account back is if a person actually looks at this, realizes the mistake was made, and undoes the mistake. All these sort of troubleshooting things aren't very helpful.
When you're going through this chat process, it also helps if you know your stuff. So if you've taken a bit of time to take a look at Facebook's Advertiser policies and see the rules that you think Meta may have thought that you broke that you didn't actually break, if you can explain that in the chat, I think that's helpful. And also, as I already mentioned, if you tell a bit of a story of how important this is to you, how damaging it will be to your business, lay it on thick. Basically, what you want is the person you're speaking to in the chat to take pity on you and do whatever they can to try and help you and your business and get your ad account back.
What that also means is that if you are offered a call with a Meta marketing rep, and you haven't had one in the future, take it. It doesn't hurt. It's always useful to have those contacts. And in a situation where you can speed up the process of getting something taken a look at, getting a human being to look at something where an algorithm has just made a decision (often an incorrect decision) to disable an account or whatever it is. One other thing to note is that as a Meta marketing partner, particularly at a premium level, you do get access to sort of better reps that are more useful and can also help you with things like this.
