THIS is how to ACTUALLY grow your business using Instagram in 2023 | Instagram for business 2023

1. Setting Up Your Instagram Business Profile
2. Optimizing Your Profile for Success
3. Crafting a Compelling Bio
4. Developing Your Instagram Marketing Strategy
5. FAQ

Setting Up Your Instagram Business Profile

Before I get to it, though, don't forget to hit the Subscribe button if you enjoy content like this because I upload new videos every single week. Okay, first thing I'm going to need you to do is to set up your Instagram for business profile. Now, if you've already done that, I'm just going to need you to wait before you click off the screen because I'm going to run through some mandatory things that you need to have done to ensure that your profile is set up correctly. Because while you may have set up your profile already, it might not be optimized for success.

Optimizing Your Profile for Success

Okay, so first thing, make sure it's a business account. It might seem like a no-brainer, but sometimes businesses don't bother to switch their account over to a business account. Or maybe they switch it over to a creative account. And because you're a business, it should really be a business account. And if you're worried about your access to music when you use features like reels, if you set up your business account and choose the category 'entrepreneur,' you'll still get full access to Instagram's music library on reels. Okay, so what I need you to do is to switch your account to a business account so that you get full reign of all of their features, including things like your insights, which become imperative when you are trying to figure out how well your content is performing.

Crafting a Compelling Bio

Last thing to say in regards to setting up your profile is your bio. Now, I can speak for a while about your bio, but what I really want to just land the main point that I want to get across here is that your bio needs to give people a reason to follow you. One of the biggest mistakes that business accounts make on Instagram is that their bio is focused on them. And it's like, 'Oh, follow me because I'm going to sell to you. Like, this is what my business is about,' and that's kind of it. Whereas people follow Instagram pages because they want to get something from them. Something of value needs to be offered there. So, whether it's like you're going to give them inspiration, you're going to help educate them on beauty products, you need to think of something tangible that you're going to be giving your audience in return for them following you. Otherwise, you are going to struggle to gain a following.

Developing Your Instagram Marketing Strategy

Step number two is to develop your strategy. I'm making that face because it's a big step. So, I'm just going to break it down now. Instagram is a marketing channel, and it's really important that we treat it as such. So, I want you to treat Instagram with the same level of respect that you would treat, like, a TV campaign or something like that and actually spend the time and effort to come up with a marketing strategy for your Instagram page rather than just creating an Instagram page for your business and just sharing photos of your products or services. That's not a strategy. We're going to come up with something a lot better.

FAQ

Q: How do I set up my Instagram business profile?
A: To set up your Instagram business profile, you need to ensure that your account is switched to a business account. Make sure to optimize it for success by choosing the right category, such as 'entrepreneur,' and access all the features including insights for better performance tracking.
Q: What are some tips for optimizing my Instagram profile for success?
A: One key tip is to ensure that your Instagram account is a business account, not a personal or creative one. Switching to a business account gives you access to features like insights and music library for reels. It is essential for better performance tracking and engagement.
Q: How can I craft a compelling bio for my Instagram business profile?
A: When crafting your bio, focus on providing value to your audience rather than just promoting your business. Offer something of value or a reason for people to follow you. Avoid making the bio all about your business, instead, think about what your audience would gain from following you.
Q: Why is it important to develop an Instagram marketing strategy?
A: Developing an Instagram marketing strategy is crucial because Instagram is a marketing channel. Treating it as such and coming up with a well-thought-out strategy will help you achieve your business goals. It's not just about posting photos of your products or services, but creating a comprehensive strategy for better engagement and results.